Our client enables businesses to easily create instant meaningful moments with their customers and significantly drive conversion rates in their organisations. They do this by providing Enterprise and SMB clients with a platform to create and design hyper-personalized landing pages and distribute these landing pages via SMS (all while being mobile data cost-free to the consumer in South Africa). Our client is an alumnus of the Alchemist Accelerator which is the leading B2B accelerator in Silicon Valley and grew over 3x (~4 million dollars) in 2020. In 2021 they exceeded our goal to match that trajectory and raised (4 million dollars +) for the launch of their US product. They are a SA and USA venture-backed start-up and they have significantly expanded their offerings and toolsets, modernising and broadening the market's discoverability and accessibility to hyper-personalised SMS campaign marketing solutions. They have a strong footing in the South African market, and we have recently launched their self-service SaaS app in the US market. This is the perfect opportunity to make a jump to a rapidly expanding company where you will meaningfully partner with our business and employees as we continue to grow in size, revenue, expectations and performance.
Mission & Vision Statement
Our client is on a mission to empower businesses to build valuable customer relationships through mobile communication, driven by personalisation and inspired to create moments that matter.
Culture Statement
They are a Curious team that is Customer Obsessed. We Collaborate with Integrity, Inclusive and celebrate Diversity through having courageous conversations.
What We're Looking For
Our client is a leading provider of personalized mass texting software for businesses, revolutionizing the way companies engage with their customers. Their platform enables businesses to send targeted, relevant messages to their audience, driving customer engagement and loyalty. As a fast-growing company in the mobile marketing space, our client is seeking a dynamic and results-driven Marketing Manager to join their team.
Responsibilities
- PPC Campaign Management (Required):
- Develop and execute PPC campaigns targeting competitor keywords, with a focus on Ez Texting, SimpleTexting, and Slick Text.
- Conduct thorough keyword research and analysis to identify high-value keywords and opportunities for campaign optimization.
- Continuously monitor and analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Optimize campaigns to improve performance and maximize ROI, including bid management, ad copy optimization, and landing page testing.
- Stay updated on industry trends and best practices in PPC advertising to ensure competitive advantage.
- Website Management:
- Act as the liaison between the Vice President and the design team to ensure the website is up-to-date, visually appealing, and effectively communicates the value proposition.
- Collaborate with cross-functional teams to implement website updates, including content changes, feature additions, and design enhancements.
- Utilize web analytics tools to track website performance and user behavior, making data-driven recommendations for optimization.
- Social Media, Blog, and Sales Enablement:
- Manage Our Client's presence on social media platforms, including but not limited to LinkedIn, Twitter, and Facebook, to drive engagement and increase brand awareness.
- Develop and execute a content strategy for the company blog, producing high-quality articles, case studies, and thought leadership pieces to attract and educate the target audience.
- Create sales enablement resources, such as sales decks, collateral, and product guides, to support the sales team in their efforts to acquire and retain customers.
Skills Required
- Proven track record of successfully managing PPC campaigns, with a strong understanding of Google Ads and/or other PPC platforms.
- Experience working in a B2B SaaS environment is preferred.
- Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and concisely.
- Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Creative thinker with a passion for innovation and continuous improvement.
- Results-oriented mindset with a drive to exceed targets and deliver measurable business impact.
Experience Required
3+ years of experience in digital marketing, with a focus on PPC advertising, website management, and social media.
Tech/ Tool Stack
Google Ads, Google Analytics
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
#J-18808-Ljbffr
