Pepkor Payments & Lending, which include the Capfin and FoneYam brands, is seeking two Marketing Campaign Managers to join their team. As a Marketing Campaign Manager, you will lead the strategic planning and execution of campaigns, driving overall strategy and ensuring alignment among internal teams and external agencies. This role involves overseeing integrated brand campaigns from concept to execution, ensuring they align with the company’s strategic objectives. You will collaborate closely with creative, digital, and media agencies to maintain a consistent brand narrative across all channels and report on campaign effectiveness.
Key Performance Areas:
Integrated Marketing Strategy
- Implementation of marketing communication strategy - traditional & digital campaigns
- Collaborate with agencies to integrate marketing strategy on all channels
- Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines
- Work with agency, Head of Brand and the Sales & Marketing executive to create campaign target goals
- Responsible for all marketing communication across all platforms
- Engages Head of Brand, the Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency
- Plan, implement and report on all campaign elements
- Monitor & ensure the marketing strategy & initiatives are executed as planned.
- Suggest new ideas for the integrated marketing strategy and tactics
- Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels
- Drive the roll-out of all digital and social media campaigns
- Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders
- Ensure the marketing strategy and all communication align with digital marketing campaigns
- Understand digital & social media analytics and interpret the content and data
- Manage campaign budgets
Campaign Process Management
- Review of end-to-end campaign processes for efficiency and effectiveness
- Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders
- Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives
- Identify business process and system improvements to streamline ways of work between internal & external stakeholders
- Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy
- Create campaign framework and process for all the marketing campaigns
- Create a robust process for internal & external campaign briefings, reviews and approvals
- Scrutinise the current campaign process and make improvements
- Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities
Engagement Management with Strategic Partners
- Manage the retail distribution Network to drive campaign initiates on the brands relevant platforms and channels
- Build relationships and ensure alignment across marketing, operations, legal and agency teams
- Facilitate regular campaign status and review meetings
- Drive quarterly marketing alignment process for all stakeholders
Functional Competencies:
- Good understanding of business analysis concepts, tools, and methodologies.
- Broad experience on delivering integrated (TTL) customer facing campaigns across all traditional and digital media touch points
- Strong Copywriting skills and digital marketing skills (Search; Display & Social)
- Strong campaign management execution capability
- Good understanding of media trends, social media platforms & technologies
- Strong project management skills - ability to coordinate multiple campaigns
- Strong conceptual skills with the distinct ability to contribute at strategic and tactical level and the ability to drive origination activities with operational priorities and activities and obtain buy-in from all internal stakeholders.
- Understanding of target audiences
Behavioural Competencies:
- Strong problem-solving and solution-oriented mindset with attention to detail
- Effective time management and planning skills to self-manage campaigns, projects, and stakeholders
- Strong communication, interpersonal, and collaboration skills with a focus on client needs and networking
- Information gathering and problem analysis
- Succeeds in fast-paced environments
Qualifications:
- 3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
- Post graduate studies in digital marketing would be highly advantageous
Experience:
- 3+ years marketing experience, including managing integrated TTL campaigns
- Digital marketing experience would be highly advantageous
- Experience in financial services would be highly advantageous
The vacancy will close 20 September 2024
Should you not receive a response within 4 weeks of your application, please consider your application to be unsuccessful.
By submitting your application, you are giving Pepkor Payments and Lending implicit consent to the storage and processing of your personal information. Pepkor Payments and Lending is committed to creating equal employment opportunities.
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