Join our dynamic e-commerce team as a Performance Marketing Specialist! We’re looking for a talented individual with a passion for retail, e-commerce, and digital marketing to help elevate our online presence.
Requirements:
- Bachelor’s degree or equivalent in marketing or data analysis.
- Experience in performance marketing for an e-commerce business.
- Proficient with Google Looker Studio, Tableau, and HubSpot.
- Proven track record as a paid media specialist.
- Strong background in producing data-driven insights and recommendations.
- Familiarity with GA4, GTM, Google Ads, Meta Ad Manager, and TikTok Ads.
- Good knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau).
- Proficient in Microsoft Office Suite.
- Fluent in English and Afrikaans.
- High attention to detail and excellent organisational skills.
- Ability to prioritise and work efficiently in a fast-paced environment.
- Strong collaboration skills to work cross-functionally with various teams.
- Eagerness to learn and develop skills in the digital marketing field.
Responsibilities:
Performance Marketing:
- Manage the online store’s presence across paid search, programmatic display, and paid social channels.
- Collaborate with marketing and creative teams to create compelling content for paid media channels.
- Oversee campaigns on relevant self-service paid media channels and guide strategy where media buying is required.
- Utilise the digital marketing budget effectively to align with marketing goals.
- Implement a testing framework to launch and measure campaign experiments.
- Evaluate emerging technologies and provide thought leadership in performance marketing.
- Conduct keyword research for ongoing optimisation of search campaigns.
Analytics & Reporting:
- Track, analyse, and report on the performance of digital marketing activities.
- Interpret reporting results to draw meaningful conclusions and make recommendations for future efforts.
- Assist with market research to analyse the competitive landscape and identify new marketing opportunities.
- Provide actionable insights to support strategic goals.
Experimentation & Conversion Rate Optimisation (CRO):
- Identify optimisation opportunities and develop a testing and optimisation plan.
- Evaluate customers’ online behaviour and provide recommendations to improve website performance.
- Support UX and CRO strategies with audience-centric recommendations.
- Collaborate on the strategy, execution, and measurement of A/B tests and CRO experiments.
- Work with content creators to optimise landing pages and website calls-to-action (CTAs).
If you're ready to take the next step in your marketing career, we want to hear from you!
