Are you passionate about digital advertising and eager to work with South Africa's most iconic brands? Sebenza, a revolutionary Private Market Place and a pioneer in cutting-edge ad tech, is seeking a highly organised and detail-oriented Digital Marketing Specialist to join our dynamic team in Bryanston, Johannesburg.
At Sebenza, we're not just shaping the future of advertising we're building it. You'll have the opportunity to work on our world-class AdEngine, collaborate with industry leaders, and make a real impact on high-profile campaigns. This role includes implementing creative assets, tracking performance, and providing detailed reporting and analysis to ensure campaign success.
Key Responsibilities:
Campaign Planning & Implementation:
Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.
Technical Setup & Testing:
Monitoring & Optimization:
Reporting & Analysis:
Client Communication & Management:
Administrative Tasks:
Key Performance Areas:
Flawless execution of campaign setup and implementation
Continuous campaign optimisation to achieve outstanding results
Accurate and detailed campaign documentation
Regular, transparent communication with clients regarding campaign progress and results
Requirements:
Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field
5-10 years of experience in campaign management or a similar role
Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre)
Strong technical skills in HTML and PHP
In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools
Exceptional organisational and time management skills
Excellent communication and interpersonal skills
Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously
Meticulous attention to detail and a passion for delivering high-quality work
Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS)
Preferred Skills:
Experience in e-commerce and working with Google Merchant Centre
Familiarity with other digital marketing tools and platforms
Ability to manage multiple marketing campaigns concurrently
Understanding of Private Market Place (PMP) environments
Strong problem-solving skills and the
Ability to recruit and collaborate with skilled freelancers
What We Offer:
Competitive salary and benefits package
Opportunity to work with a talented, passionate team at the forefront of ad tech innovation
Ongoing learning and professional development opportunities
A dynamic, collaborative, and rewarding work environment
Ready to take the next step in your career? Apply now to join Sebenza and help us shape the future of digital advertising!
