Job Description
The Sub Regional Marketing and Sales Manager will be responsible for developing and executing comprehensive marketing and sales strategies to establish the Company as the premier provider. The Sub Regional Marketing and Sales Manager must be innovative and forward thinking, drive brand awareness and social media campaigns, and achieve business growth objectives.
Strategic Planning
Develop and implement a strategic marketing plan. Identify market opportunities and customer needs to drive growth and market penetration. Be pro-actively involved in client acquisition and client retention activities. Set clear objectives and KPIs to measure the success of marketing initiatives.
Brand Management
Lead the development and positioning of the Company within the sub region. Ensure consistent brand messaging across all marketing channels and materials. Plan, develop and improve the Sales and Marketing impact in all the sub region in collaboration with the relevant lines of business.
Campaign Management
Plan, execute, and monitor marketing campaigns across various channels, including digital, print, radio, and outdoor media. Collaborate with creative agencies and media partners to deliver impactful campaigns. Analyze campaign performance and optimize strategies to maximize ROI.
Market Research and Analysis
Conduct market research to gain insights into customer preferences, competitor activities, and industry trends. Utilize data and analytics to inform marketing strategies and decision-making. Prepare regular reports on market conditions, campaign performance, and customer feedback.
Stakeholder Engagement
Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives. Establish and maintain strong relationships with key stakeholders, including partners, vendors, and community organizations. Represent the Company at industry events, conferences, and community activities. Maintain a communication channel to the Managing Director and ensure that the Managing Director is kept current and informed on all aspects of Sales and Marketing that have any direct or indirect impact on: Business acquisition. Business retention. Managing Client satisfaction. Provide Marketing and Sales support to all entities. Marketing organization.
Budget Management
Develop and manage the marketing budget, ensuring efficient allocation of resources. Monitor expenditures and ensure marketing activities are cost-effective and within budget. Assist in achieving Revenue and LC targets in all activities. Monitor and periodically report on prospecting and revenue performance, detecting reasons for shortfalls, if any, and taking measures to correct these situations.
Digital Marketing
Oversee digital marketing strategies, social media, email marketing, and content marketing. Ensure the company’s online presence is strong, engaging, and aligns with brand values. Leverage digital tools and platforms to enhance customer engagement and loyalty. Be compliant to all SGS QHSE and HR policies and procedures. Ensure that company and group policies are implemented in Sales and Marketing Adhere to all quality and safety requirements of the management system.
Perform any other reasonable tasks as assigned by direct line manager.
Qualifications
A tertiary qualification in marketing and sales. Minimum of 7-10 years of experience in marketing, with at least 3 years in a senior management role.
Proven track record of developing and executing successful marketing strategies and campaigns
