Short Intro and About the Job
To grow the top line of the brand and to meet budget targets. This involves taking accountability for the brand, including providing a clear sense of direction on the brand to the rest of the team, while keeping people accountable on delivery.
About You
KEY AREAS OF RESPONSIBILITY
Planning and Strategy
• Gather and analyse company and market information for input into the development of the long term brand strategy
• Take accountability for short-term brand planning and execution; based on the long term brand strategy
• Develop action plans to achieve budgeted volumes and profit
• Drive the short and longer term strategy through the marketing team, taking accountability for the team’s project planning and implementation
Performance
• Monitor sales performance (volume, value, profitability) of brand
• Actively Identify and explore possible opportunities for growth within the brand, and include in the team’s implementation plans to improve volume and profitability
• Lead product and concept development, that is tailor made for specific target markets
Product Management
• Develop and implement new product launches
• Monitor product profitability and make adjustments to brand plans, where required
• Drive innovation, extension (growing the brand) and renovation (changes made to the brand)
• Anticipates potential project breakdowns, and solves them before they translate into a problem
Brand Management
• Take overall accountability for the success of the brand portfolio
• Drive the objectives of the strategy through the operations of the team
• Become the interface between the Marketing Director and the team
• Influence the decisions of the marketing team, and present ideas to the Director
• Oversees the activities of all internal and external stakeholders to drive the communications strategy
Research
• Drive research requirements with the S&I Team, to analyse overall product and market trends to inform the strategy and objectives
• Work with the Marketing Director and S&I Manager to identify and anticipate media trends, and implement media innovation into the business
Integration
• Manage cross functional relationships to deliver marketing objectives including R&D, Commercial, Finance, Production, Supply Chain and sales
• Ensure fluid communication between trade marketing and the team to ensure the successful implementation of brand plans, relaunches, packaging changes, and other marketing initiatives
• Understand the Industrial processes related to the Brand Portfolio to assist in providing accurate information to R&D, and in the successful implementation of marketing initiatives
Budgets and Marketing expense
• Be accountable to the Marketing Director for the successful management of the budget
• Oversee the day-to-day management the budget by relevant team member
• Analyse the P&L of the brand to ensure profitability of the brand
• Assist the Marketing Director in the budget setting process
• Attend the monthly meeting to ensure that the relevant people are held accountable for their respective budgets
Management and Leadership
• Manage and motivate the team in the delivery of team objectives
• Conduct internal performance management and IDP processes fairly and consistently, resulting in transparent succession planning and specific development areas
• Recruit for vacancies within the team
• Facilitate the setting of team objectives
• Mentor and coach team members, as required
Level Of Competence Required
Competence
Level
1. Passionately listens & understands stakeholders
3
2. Brand vision, strategy and positioning
4
3. Business strategy, planning & performance management
3
4. Collaborates, co-creates, manages projects, maximise partnerships
3
5. Integrated communication strategy development
4
6. Media strategy and execution
4
7. In-store marketing for shoppers & trade / customer partners
4
8. Consumer and Community Relationship Marketing
3
9. Product knowledge & formulation
3
10. Business model, product & packaging renovation and innovation
3
Academic and trade qualifications
• 3-year Marketing or Business-related degree
• Honours or post-graduate qualification in marketing is an advantage
Work experience and skills
Minimum of 7 years’ experience in Brand Management and FMCG1 - 2 years of managing individuals or a marketing teamProven ability to filter and cascade top-down feedbackPrevious experience in managing P&L and conducting ROIPrevious experience in working within a cross-functional team is requiredAdvanced communication skills (written, oral and listening)Excellent presentation skillsProject managementComputer skills (MS Office, Powerpoint and Excel)Proven commercial acumenProven track record of networking abilitiesPrevious conflict management experience
Personal characteristics and behavioral traits
• Strong leadership ability and skills
• Credible and authentic
• Strategic thinking and problem solving abilities
• Ability to express views in a constructive manner
• Goal-oriented
• Action-oriented
• Ability to lead a team positively and enthusiastically
• Ambitious and driven to succeed
• Ability to successfully manage a project to the end
• Flexible and adaptable with ideas when changes occur within the plans and/or work environment
• Passionate about the product / product portfolio
• Ability to stay focused and clear-minded under pressure
• Resilient
About Us, We offer and What's next
