Must Have Skincare Experience!
Position Summary:
• The Expert represents the image, products and culture of the company to the customer.
• Their primary responsibility is customer service and sales, achieved through exceptional communication skills and skin knowledge, maintaining the store environment and operations and assisting with administrative duties.
Key Roles & Responsibilities:
• Create opportunities to ensure sales targets are met
• Recruit new customers by collaborating with high-end Brands
• Drive new product Launches and promotional offers to ensure a 100% sell- through
• Plan and execute on counter events to achieve sales targets
• Provide welcoming, personal, professional service to all customers at all times.
• Ensure customers are treated professionally at all times: luxury look, luxury approach, luxury experience and luxury finish
• Demonstrate effective communication skills, listen to the customer, ask questions, investigate preferences and make the experience interactive to maintain the La Mer service standards
• Suggest groups of appropriate products to meet and exceed customer’s needs
• Assist customers with product and services selection and information.
• Strive to always surprise and delight customers by offering services and smart sampling to meet their needs
• Obtain customer data for CRM system or other client list as required.
• Continue to build Customer relationship by booking follow-up appointments
• Invite customers to on counter events to strengthen Brand loyalty
• Give great internal customer service and develop good working relationships with colleagues.
• Attend work as per counter plan
• Arrive at work 15 min before shift start and ensure that face are fully made up and that you are adhering to the uniform guidelines
• Be punctual and manage time on counter effectively ensuring 2 x 15min tea breaks and 1x hour lunch break per 8 hour working day
• Ensure personal hygiene levels are at high standard
• To familiarise yourself with company information, code of conduct and store information and rules
• Adhere to proper security procedures regarding handling of cash and assets
• Submit HR documentation as per HR deadlines
• Record your personal sales daily and accurately
• Record daily all customer information accurately and capture correct information on CRM
• Transfer your daily sales to the counter manager’s book
• Achieve the required IPT
• Conduct a minimum of 4 services per day
• Book a min of 75% of customers seen back for a follow-up appointment
• Book and recruit new customers for on and off counter Special Event
• To keep levels of product knowledge high by reviewing the product portfolio regularly
• Actively participate in La Mer training sessions and partnered store mandatory training sessions.
• All customer returns to be handled according to policy
• Ensure display is per merchandising guideline
• Maintain a clean and organized work area.
• Maintain tester units in proper schematic order
• Ensure discontinued stock and testers are removed
• Ensure all testers are clean and in good condition
• Ensure cleaning tools are stocked and in good condition
• Assist in tidiness of drawers and cupboards and all back areas
• Ensure counters, shelves and cupboards are kept clean and dust free at all time
• Actively participate in cleaning display units, tools and testers throughout the day, and more thoroughly at night to prepare for next day’s business.
• Inform management of any store maintenance
• Immediately report Health and Safety issues which might lead to accidents.
• Assist daily in stock and hygiene supplies replenishment and maintain appropriate levels throughout the day.
• Communicate low stock and out of stocks to the Counter Manager and AE
• Assist in the proper rotation of stock
• Assist in weekly stock counts of the Top sku’s and compare to in store systems (Retek or Click view)
• Ensure there is sufficient stock for all promotions and events
• Monitor and Control tools, testers and stock that are kept in stock rooms
• To complete required admin and submit within deadline to ensure accurate reporting
• Accurate CRM information to improve communication to customers
• Accurate stock counts to improve DI
• To submit Payroll admin accurate to ensure correct salary payment
• To be aware of Competitor activity
• To be aware of competitor performance to improve awareness to gain market share
• Analyse competitor events to ensure future improvements and successes of own events
• Improve business acumen
• Know and understand counter and personal goals
• Know counter ranking overall and within treatment category
• To understand business environment and to think strategically to formulate a plan to achieve goals
• As a La Mer Expert you are required to teach and empower customers
• Lead yourself to act as a role model to colleagues
• Leverage on your strength to be an example to others
• Strive for excellence in execution to ensure future development
Qualifications Requirements:
• Grade 12
• Retail Cosmetics Experience
• Must have Skincare Background
• Must have Luxury Brands Experience
• Ability to work retail hours
