Principal Accountabilities
• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and co-ordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with client's operational requirements
• Always Present a professional and favourable image of the client
Experience
Essential: Sound knowledge of Loyalty Programmes
Principles of Direct Marketing
Database management and mining
Desirable: Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation)
Technical Skills
SAS or any CRM Campaign Dissemination Tool
Contact Lab
Touchbase Pro
Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.
Marketo
Excel
Key Skills and Competencies
Computer literacy including MS Word, PowerPoint and Excel, Outlook
Ability to communicate and liaise with internal and external customers
Good interpersonal skills
Ability to work under pressure
Excellent writing skills
Customer-focused
Attention to detail
High work standards
Time management
Punctual
Flexible
Team player
Person Profile
Strong customer focus
Self- motivated and disciplined
Ability to work under pressure
Ability to communicate at all levels
Proven verbal, written and telephonic skills
Organised and methodical
Team player
High degree of flexibility
Culturally aware
Resilient and pro-active
