Responsibilities
: - Go to market Acquisition campaigns: Plan, implement and measure performance for all go to market campaigns. Mix of supplier led and led deal campaigns, but also business as usual Manage deals calendar with Head of marketing (HOM) and Product managers (PM’s) Work with PM’s to negotiate supplier deals and marketing investment to support campaigns Work closely with Head of product to develop led deals based on previous campaign learnings Working closely with the HOM + Online brand manager, create deal campaigns that support the deal and provide all collateral to relevant media channels including online, radio and other Strong post campaign reporting - Lead generation for the sales calls centre: Plan, Implement and manage lead capture activity across the following lead genchannels: FNO portal leads Online paid media campaign leads WiFi sponsorship activations Open new channels for leads Work closely with SCC on conversion performance to deliver best conversion Strong post campaign reporting - Manage post lead capture campaigns, working the leads base to drive conversion Dial + Email channels - Support the corporate, reseller and partner sales channel managers With collateral (across a range of channels) that drives brand consideration and sales conversion - Plan and implement localised and mass reach communication driving brand and/ or deal consideration Work closely with the FNO marketing teams to ensure share of voice within FNO marketing channels. Look to build strong relationships and negotiate value for As required, work closely with the Head of Marketing to implement any mass reach brand campaigns across channels such as TV, radio, outdoor or activations
Skills: Equally excited by sales and marketing. Commercial marketing role that is driving activity to achieve sales Must have managed campaign/ promotional calendars Worked with design and agency resources to plan and execute stand out campaigns both for deals and SCC lead capture campaigns Understand the consideration and conversion funnel to ensure right message at right time Good negotiation skills to achieve max value for High action orientation and drive to succeed Analytical - using data to guide actions Organised, with strong attention to detail demonstrated in both campaign planning and post campaign reporting with accuracy of information essential Multi – tasker with the ability to juggle multiple campaigns across channels Work well with other teams, as this role is cross functional and will need to build relationship and negotiate best deals Takes initiative to solve problems and a self- starter who has the ability to deliver under pressure Be able to operate in fast paced, pressurised situations High levels of tech/ connectivity interest are beneficial
Qualifications: Marketing qualification. Degree or Diploma 2 – 4 years within an FMCG or retail brand Worked in Retail and/or sales call centre sales channels Brand manager or trade marketing manager level Acquisition focused roles. Creating demand and converting this to sales
