Job Purpose: As the Director of Digital Commercialization, you will be responsible for shaping the direction and market positioning of our digital commercialization efforts. Your role involves effectively translating key commercial objectives into a comprehensive annual strategic marketing plan. You will identify the most suitable media channels to deliver marketing campaigns for Digital Commercialization efficiently and effectively. In addition, you will oversee campaign implementation, collaborating with relevant marketing Centers of Excellence (COEs) and agile squads.
Key Responsibilities:
- Analyzing competitor behavior, identifying market trends, and increasing market share.
- Evaluating existing marketing strategies to identify new opportunities.
- Developing commercial strategies for various channels and campaigns.
- Collaborating with management, marketing, sales, and production teams to drive offline and online efficiencies to boost market share.
- Establishing targeted internal and industry partnership networks.
- Monitoring key marketing metrics and developing commercial models.
- Incorporating user-experience feedback in product updates and innovation.
- Staying abreast of emerging solutions and technological advancements to incorporate into new products.
- Evaluating data, contact trends, and customer behavior across all contact channels to provide clear insights and recommendations for further commercial opportunities.
- Working with Analysts to understand operational process drivers behind campaigns and customer journeys and aligning them for optimal outcomes.
- Scoping, designing, and baselining proposed recommendations for marketing efforts.
- Managing and overseeing the baselining of commercial objectives, sales effectiveness, and retention efforts.
- Developing and implementing integrated marketing strategies to ensure Digital Commercialization competes effectively in the markets and grows its market share.
- Identifying and testing new ideas to explore new marketing opportunities for growth.
- Collaborating with the COE to generate actionable insights that drive the marketing strategy.
- Developing, managing, and tracking the budget to achieve marketing and business objectives.
- Contributing to the overall business unit performance by working as part of the Digital Commercialization Division.
- Ensuring that risk, governance, and compliance constructs are addressed.
People Specification:
Essential Qualifications - NQF Level:
- Advanced Diplomas/National 1st Degrees
Preferred Qualification:
- BCom (Management Sciences) or post-graduate degree/diploma in Business Management
Essential Certifications:
- Marketing-related certificate(s)
Minimum Experience Level:
- 3 - 6 years of management experience, including 1 - 2 years in developing marketing strategies and collaborating with cross-functional teams.
Technical / Professional Knowledge:
- Product Life Cycle Management
- Competitor Insight Management
- Governance, Risk, and Controls
- Industry Trends
- Policy and Procedural Knowledge
- Project & Stakeholder Management
- Commercial Acumen
- Creativity & Innovation
- Client-Centered & Design Thinking
- Digital Marketing
Behavioral Competencies:
- Customer Focus
- Establishing Strategic Direction
- Business Acumen
- Driving Execution
- Digital Acumen
- Inspiring Excellence
- Cultivating Networks and Partnerships
- Coaching and Developing Others
If you are a strategic thinker with a passion for marketing and the drive to lead Digital Commercialization to new heights, we encourage you to apply. Join our dynamic team and contribute to our continued success in the digital marketplace. We are an equal opportunity employer and value diversity in our workforce.
