Responsibilities
Determine individual region brand objectives and strategies and ensure that these align to the strategic objectives set by the CEO and Head of Sales and Marketing. Actively participate and contribute to the development and implementation of new Corridors (Business Development). Research the markets and study the company’s brand offering to ensure alignment of allbranding activities the overall company objectives. Evaluate market trends of similar / competitor products, services and industries to provide input into brand and marketing plans. In line with the agreed Sales and Marketing Strategy and market information, create theassociated brand strategies and roll these out. Gather information and evaluate market trends of customers and the industry. Monitor daily and monthly sales performance volumes, value and profitability to evaluate the effectiveness of implemented marketing and brand plans. Identify opportunities for growth using market and knowledge and feedback from in-field sales personnel. Present and execute creative ideas for marketing activities. Help develop and optimize marketing campaigns (product launching and promotion). Prepare reports on brand performance and sales. Understand the Company product and service offering and align marketing and brand objectives. Develop/design the annual and quarterly marketing plan/s, including but not limited to: Develop and implement new product, service and site launches. Update and upgrade product and service packaging (presentation) and artwork, ensuring brand consistency in all areas. Manage the creative development process for all “Above the line” communication together with the advertising agency, where applicable. Manage media planning and spend. Monitor and control of all “Below the line” activity including sampling and activations, POS and launches. Conduct trade and customer visits to ensure that branding and marketing activities are aligned at all times. Assist with the development of the annual budget for brand and marketing strategies and plans. Provide support and input into the development/design of the finance, cost savings and budget plan/s by the Head of Finance. Monitor, manage and ensure delivery, performance and adherence against cost savings and/or budget plans and/or spend plans/policies by all staff and sites. Monitor and process marketing related expenses, reporting on any variances. Develop action plans that achieve the overall objectives within the budget and monitor planned versus actual return on investment.
Key Skills Strong communication skills (verbal and written) Ability to quickly turn ideas into implementation Strong organizational and project management skills Excellent administration skills Persuasive and articulate communicates clearly and reason logically Strong ability to present, convey and sell ideas, prospect and concepts Interacts with others in a professional, patient and confident manner Must be able to set an example of professional conduct to others at all times Ability to work under pressure and high levels of resilience Strong self-management Dynamic leader with the ability to be a proactive team player Ability to spark, coach and develop marketing skills in colleagues Excellent attention to detail Able to work on own initiative and establish priorities Able to work and thrive in a fast-changing environment
Qualifications Bachelor of Marketing/Sales Degree or equivalent Post graduate preferable Valid Driver’s License and Passport Minimum of 5 to 10 years of experience in a similar position Previous experience in a customer and/or brandmanagement focused role Social Media Marketing Experience Experience in the Logistics, Financial Services, Financial Technology or is preferred Previous experience in a fast paced and entrepreneurial environment is an advantage Demonstrated effectiveness in all the areas outlined in the roles and responsibilities.
