Responsibilities
: Marketing analytics and reporting. Tracking, reporting, and analyzing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports. Provide actionable market and customer insights to address key strategic questions. Assist with market research to analyze the competitive landscape, determine brand perceptions, and identify new marketing opportunities. Experimentation and CRO You will function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving website performance. Evaluate customers’ online behavior and provide insights and recommendations to improve website performance and the overall online shopping experience. Support strategy, execution, and measurement of A/B tests and CRO experiments within the e-commerce marketing team. Work with content creators to optimize landing pages, website calls-to-action (CTAs), and lead-generating forms. SEO. Monitor traffic performance in Google Analytics and Google Search Console. Support copywriters with keyword research for SEO writing. Continuously collect, analyze, and identify trends/insights to improve SEO strategy. Work with the development team to implement best SEO practices.
Key Skills: Strong analytical and problem-solving skills, Excellent verbal and written communication skills in both Afrikaans and English, Advanced statistical analysis and data visualization skills.
Qualifications: Bachelor’s degree or equivalent in marketing, data analysis, information science or a related field. Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing data-driven insights and recommendations to various stakeholders. Proven experience in SEO, Google Analytics, and other MarTech platforms. Experience in compilation and execution of A/B testing plans and reporting on the results. Experience working in an e-commerce environment and on e-commerce platforms would be advantageous. Experience working with project management tools such as Asana would be advantageous.
