Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our:
Vice President – Business Development & Innovation
What we offer
URW’s Media and Experiential Sales Division (“Westfield Rise”) is reinventing how brands connect with consumers through DOOH media, experiential activations, and long-term integrated partners at URW’s iconic locations. Become part of a national team whose primary focus is on enticing tenants and brands through creative-based solutions that leverage URW’s wide-range of assets, investments, and resources which enable unique and immediate results.
Westfield Rise comprehensive offerings include:
- State of the art design & technology forward digital signage – The Westfield Network.
- Large DOOH formats.
- In-center static inventory.
- Prominent exterior signage/billboards.
- Experiential activations and pop-ups (including in-line).
- Sponsorship and long-term partnership opportunities.
- Strong collaboration with leasing, tenants, center marketing, real estate development & event production teams.
Are you a dreamer who loves to ideate on the future and its possibilities? Does the idea of disrupting the retail media and experiential industry by developing new, innovative opportunities excite you? Are you a difference-maker that can develop and drive creative solutions on how to make the impossible possible? If you’re the type of dynamic professional motivated by a high energy, fast-paced market, then we have a role for you!
We are seeking a Vice President of Business Development and Innovation to join URW’s Westfield Rise. Reporting to the Senior Vice President of Business Development, this role will play a key lead role in developing and implementing an innovative go-to-market strategy on developing powerful vertical sales and product roadmap narratives, strategies, and products to support the sales team to acquire new partnerships, monetizing existing partnerships and generating new revenue channels.
Scope
- Vertical Sales Strategies – develop and drive vertical industry (IE Luxury, Automotive) strategies and go to market narratives to showcase how advertisers in each vertical can partner with Westfield Rise to drive more impact and engagement for their brand. Strategies will leverage the full breadth of the URW / Westfield Rise eco-system with DOOH, experiential, pop-ups, events, integrations, and sponsorship opportunities.
- Sponsorship Opportunities – develop thoughtful sponsorship opportunities for verticals to integrate into Westfield locations. Work with design and development teams to get ahead of development projects to factor in ideas/needs for Westfield Rise vertical opportunities. Factor in how these opportunities impact and enhance the consumer journey.
- Insights & Data – integrate rich data and insights to support vertical narratives.
- Partner With Sales Team – collaborate with the Sale team to better understand needs, opportunities, market feedback, etc. to build out the vertical narratives. Partner with the Sales team to roll out new vertical narratives and opportunities.
- Project Development Roadmap – develop and manage roadmap of vertical narrative rollout and product development requests/needs/opportunities to ensure key milestones are hit on time.
- Innovation – look for ways to constantly be developing new capabilities and innovations to maximize the opportunities Westfield Rise launches in market. Work with SVP, Tech Team, and Operations to move from ideation to pilot and execution phases for new capabilities.
- Vertical RFP’s – support the Sales team with strategic RFP opportunities to maximize revenue growth and sell thru rates.
- Lead and Manage – inspire, collaborate, lead, and manage a Director of Business Development and Innovation as a strategic partner.
- Competitive Intelligence – Develop deep and comprehensive market and industry understanding and competitive analysis by understanding trends and insights across the market. Special focus on media/experiential/sponsorship innovation and other properties/transit locations.
What we are looking for
- Visionary Leader – You can rally others around a shared mindset. You love celebrating the wins and encourage diverse and bold thinking. Your storytelling skills are impeccable so effectively communicating across different groups won’t be a problem for you.
- Disruptor – Not only do you thrive on challenging the status quo, but you live to make it a reality. From your ability to divine future trends, you can create and execute breakthrough strategies that keep the business at the forefront of the industry.
- Customer Centric – You understand client’s needs and the consumer’s needs and are able to closely align opportunities to create a solution that clients and consumers cannot live without.
- Problem Solver – You have a demonstrable record of solving difficult problems using a mixture of wisdom, institutional knowledge, and analysis. You ask the right questions to uncover the root issue to each issue. You leverage a flexible mindset in response to shifting dynamics, adversity and/or change.
- Minimum of fifteen years’ experience working in Marketing, Media, and Partnerships
- Highly experienced in building go to market strategy and narratives, supporting sales organizations or marketing teams.
- Proven success driving innovation through business development, product innovation, and new partnerships to drive revenue.
- History of thriving in a rapidly changing environment.
- Reputation for being able to make informed and sound decisions that propel the business forward.
- Able to leverage key industry relationships to uncover new product and revenue opportunities.
- Experience working with cross-functional teams to build new product solutions.
- Exceptional PowerPoint abilities.
- Outstanding written and oral presentation skills.
- Excellent analytical skills and a data-driven mindset.
- Four-year college degree.
Compensation
Exempt
$200,000 – $250,000 + Discretionary Annual Bonus
