Job Description
Job Overview:
The Client Portfolio Lead will manage and produce high-quality work in line with agency and global processes, oversee the delivery of clear, innovative strategies at a senior level, manage client relationships, and ensure the seamless integration of ATL and digital strategies. This role will also involve mentoring and developing team members, managing financials, and contributing to new business pitches.
Key Responsibilities:
Quality Management:
Adhere to agency and global processes and tools. Oversee the delivery of clear, innovative strategies at a senior level. Manage general work output quality from the business unit.
Client and Team Management:
Manage client relationships at all levels within the business. Motivate, mentor, and discipline team members as necessary. Ensure teams (Offline and Online) consolidate flow plans into one comprehensive flow plan. Work collaboratively with partner agencies and internal teams (Zenith, Publicis Media Digital Team).
Financial Management:
Manage the end-to-end financials of your accounts. Deliver accurate invoice packs to clients to meet payment cycles. Maintain over-dues at no more than 9.5% of book outstanding per month. Achieve revenue growth targets (5% increase in revenue through fees or diversified services). Supply accurate budget figures quarterly.
Client Satisfaction and Retention:
Achieve key client satisfaction scores (75% average, no less than 70% for a single discipline). Ensure no loss of local business in the next 24 months.
Publicis Media Representation:
Keep abreast of international and local trends across all agency disciplines. Deliver bi-annual thought-leadership or opinion pieces.
Talent & Culture:
Maintain a staff turnover rate of less than 20%. Complete all appraisals as per company policy with salary increases linked to clear staff KPIs.
New Business Development:
Assist with new business pitches, leveraging pitching experience. Enter two awards annually that warrant winning.
Strategic Implementation:
Drive the implementation of strategies with strategists and planners. Maintain overarching portfolio flow plans. Collaborate with the Research & Insights team to gather and analyze required data.
Key Performance Indicators (KPIs):
Accurate invoice packs and financial performance. Revenue growth and client satisfaction. Effective client retention and representation of Publicis Media. Talent and culture management. New business development and award entries.
Weekly Activities:
Meetings:
Attend media briefings, client presentations, internal status meetings, and client status meetings punctually.
Collaboration and Implementation:
Work with internal teams and creative agency partners. Ensure portfolio flow plans are maintained and updated. Support research and data analysis activities. Maintain and update time sheets promptly.
Qualifications
Required Experience and Skills:
Experience:
Senior Media Specialist with a minimum of 7 years of media experience, with a thorough understanding of ATL and Digital media. Experience in Africa. Comprehensive knowledge of all planning and buying processes. Experience managing teams and working within Media Agency processes and tools.
Skills:
Numerically strong and analytically capable. Strong communicator with effective interpersonal skills. Advanced IT skills (Microsoft Word, PowerPoint, Excel, Outlook, and web-based applications). Proficiency in cross-tabulation software (Telmar/Ariana, TGI/GWI). Ability to synthesize various inputs into accurate representative views. Fluent in English with strong business writing and presentation skills. Solid data interpretation and analytics abilities. Strategic thinking and problem-solving skills. Ability to develop strategies that consider cultural and social trends as well as client-relevant data.
