Responsibilities · Plan, manage, coordinate and execute all webinars programs & initiatives.
· Conduct, gather and analyze market research to identify new opportunities.
· Evaluate current strategy and identify weaknesses.
· Develop and implement guidelines and protocols for conducting webinars.
· Select and implement the most appropriate web conferencing technology.
· Create, maintain and execute a webinar schedule.
· Organize registration and follow up for each webinar.
· Work closely with other marketing organizations to ensure the successful promotion of all webinars.
· Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.
· Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.
· Measure the success of each webinar and report the results to management.
· Educate staff and prepare key messaging and presentation material.
· Work with speakers and marketing to determine the most important points to market the webinar.
· Review presentation materials and offer feedback to speakers.
· Maintain accurate database and frequent contact with pool of speakers and subject matter experts.
· Provide training to presenters and organize the preconference planning call.
· Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, etc.).
· Post webinar surveys, polls and act as a moderator (if necessary).
· Record webinar sessions and edit audio for on-demand webinars.
· Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties).
· Follow up with webinar attendees.
· Develop unique value propositions and business partnerships that are targeted toward key customer segments.
Job Requirements
· University degree or college diploma in business or computer science.
· A track record of performance excellence meeting targets and objectives.
· Excellent communication, organizational and writing skills.
· The ability to manage multiple priorities and demanding timeframes.
· Knowledge and deep understanding of webinar technology.
· Must have the ability to create editorial content at a moment’s notice.
· Experience in advertising and event marketing a must.
· Proficient with Microsoft Office products.
· Ability to integrate webinars into broader sales & marketing campaigns.
· Proficient with social media tools such as Twitter, LinkedIn and Facebook.
· Familiarity with HTML and Dreamweaver.
· Ability to be a proactive and savvy communicator.
