Job Description
:
The Digital Media Strategist and Portfolio Lead is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Zenith Integrated Media Strategists are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage.
Some working outside the standard working hours may be necessary.
The Job Purpose:
To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels. To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results. To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio. To demonstrate real passion, care and vision for the brands in your portfolio. To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities. To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards. Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets. Manage the portfolio’s digital planning and digital planner. Refine and ensure the smooth running of digital operations across the account. Ensure budgets are properly managed and financial losses mitigated due to under or overspends. Maintain highest taxonomy standards. Work with the Head of Digital at Publicis Media, to develop and arrange training for the Zenith team. Drive the client’s digital transformation journey in Personalization @ Scale and their path in ecommerce. Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients. To input, inform and report to the regional and global teams on all digital requirements. To grow the strategic reputation of the agency by delivering world-class strategic excellence. To produce at least one thought-leadership article per annum.
What you can expect in an average week:
You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.
Your average week may include:
Attend key strategic briefings, status meetings, integration meetings with agency partners Produce and present media strategies Prepare and deliver insights decks on consumer and media trends, digital landscape, COVID impact and eCommerce landscape - in partnership with the Research & Insights team and the Head of Digital for Publicis Media. Share pertinent and relevant insights reports, from anyone of our long list of resources. Be present and on time, to all required meetings. Work collaboratively with our colleagues, global teams and creative agency partners. Review and direct all offline and online media outputs. Collaboratively work with and direct the digital media planners, campaign managers, DV360 and search specialists. Work collaboratively within the Digital Advertising Operations and Buying process - write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports. Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends. Update monthly forecasting reports. Ensure the Mediatools platform is kept up to date and digital integrations are added and maintained. Keep your Google, Facebook, Twitter and any other required media owner certifications up to date, and participate in required training sessions. Ensure that your time sheets are maintained and timeously updated.
Qualifications
Qualifications and Languages:
A marketing / media / communications degree, diploma or certificate Google Fundamentals of Digital Marketing Google Analytics Google Ads Video Google Shopping Ads Google Display Ads Google Ads Search Facebook Blueprint Planning
Experience:
At least 7 years of digital media strategy experience
