Key accountabilities and decision ownership
(max 5):
Market Research:
· Understand customer needs, preferences, and pain points
· Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
· Gathering data on market trends, competitor propositions and industry dynamics.
Value Proposition Design:
· Based on customer insights/needs, design the proposition
· Define benefits and advantages
· Create unique differentiation
Market Testing:
· Test proposition in the market with customers
· Conducting POC’s and fine tuning propositions
· Support in market development and assist sales in selling the first few units in market
GTM Design
· Working with sales in defining channels to market
· Work with marketing in designing campaigns to drive the required demand
· Overall responsible for the revenue and market share growth of SME segment
· Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
· Internal and External stakeholder engagement and partner management related to growth of segment
Core competencies, knowledge and experience (max 5):
· Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions
· Business Acumen and data-driven
· Analytical Thinking and Problem Solving
· In depth understanding of segmentation strategies and proposition management
· Demonstrated ability to lead cross-functional teams
Must have technical / professional qualifications:
· Matric
· 3 Year Business Degree or related industry
· Business post-graduate degree or diploma an advantage
· 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
· ICT or financial services experience essential
Budget owned: Not Applicable
