Use data to extract quantifiable insights from past trends and current conditions that increases profitability and improve efficiency. Primarily responsible for building, iterating and leading the team to compile and analyse all the digital metrics within the digital ecosystem (own sites, social, mobile, media, competitors, landscape and industry trends etc.). Contribute to the growth of the business’s digital marketing initiatives and will work closely with the BI, Data Science and Marketing Reporting team to develop a marketing data strategy that supports the on-boarding of MarTech, and reporting on the progress. Act as champion for the use of data in making key business decisions
and is in charge of driving the day-to-day analytical approaches and explore solutions to particular problems.
RESPONSIBILITIES
Insights and Reporting
Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations. Create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy
Alongside key stakeholders, help define key metrics for management reports. Develop a data, insights and analytics roadmap, which supports improvements to existing tools, processes, and journey towards full attribution. Grow the volume of customers that can be identified and profiled within digital channels and assist to share this data across channels for Omni-channel success.
Data and Analytics Strategy
Make recommendations to improve data and analytics systems and platforms, contributing to the continuous improvement and refinement of data and analytics strategy. Lead projects related to digital marketing, driving insights and analysis of channel strategy and performance and effectively communicate finding all levels (within the team, to cross-functional partners, to leadership / executives).
Stakeholder Engagement
Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions. Work closely with senior data analysts (MI) in establishing reporting goals and
data visualisation strategies. Work with Analytics Manager to define the reporting needs of the business and guarantee the high data-quality and reliability of metrics. Build strong relationships with marketers and cross-functional partners to provide strategic advice on channel expansion, optimisation, and business growth. Gain insights from analysing the data and have a point of view on best practice and communicate them both to the marketing team and senior management.
Digital Marketing Strategy and Roadmap
Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.
Inform the digital marketing strategy by using a data-driven approach, collating business insights from analytics and other data sources, and addressing unanswered business issues in a proactive manner. Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance.
Data Exploration & Analysis
Conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools. Provide insights and analytics (internal and external) to enable digital optimisation techniques to be executed. Landing page user journeys, UX (informed by data) and AB testing (to understand user intent and conversion paths to driving growth).
Continuous Improvement
Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered. Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity. Use insights gained to help drive innovative capabilities that can be implemented and scaled to the
wider business. MarTech: play a critical role in on boarding new technology partners and implementing solid processes.
BEHAVIORAL COMPETENCIES
Balances Stakeholders
Anticipates and balances the needs of multiple stakeholders. For example, shares stakeholder feedback while inspiring others to consistently seek input and learn from their internal and external stakeholders. Promotes an environment of high ethical standards and cross-cultural sensitivity in working with all stakeholders.
Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, engages diverse groups by communicating in a way that matches each group's preferences. Listens carefully and probes beneath the surface to gain richer insight on others' views.
Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. For example, enhances and improves collaboration among coworkers and with external partners. Solicits ideas from diverse colleagues, leaves space in conversation for them; gives credit well and generously.
Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, asks questions to encourage others to think differently and enrich their analyses of complex situations. Accurately defines the key elements of complex, ambiguous situations.
Action Oriented
Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. For example, encourages others to take timely action and take on new challenges with a can-do attitude. Secures new business opportunities.
Optimises Work Processes
Knows the most effective and efficient processes to get things done, with a focus on continuous improvement. For example, encourages and rewards continuous improvement and quality outcomes. Equips others to handle day-to-day tasks effectively on their own. Integrates systems to improve quality and service.
Persuades
Uses compelling arguments to gain the support and commitment of others. For example, states position with conviction and persuasive rationale. Negotiates skill fully; wins concessions without the other party feeling harmed or frustrated. Achieves a good balance between defending own position and adapting to others' needs.
Decision Quality
Makes good and timely decisions that keep the organization moving forward. For example, ensures that people's decisions comply with policies and standards. Integrates analysis, experience, and other inputs to make effective decisions. Accepts workable decisions and also seeks better alternatives.
SKILLS
Reporting
Computer skills
Data Collection and analysis
Planning and Organising
Presentation skills
EDUCATION
Grade 12/ SAQA Accredited Equivalent (Essential); Degree in relevant field (Essential); Post graduate degree in relevant field (Advantageous)
Advanced Excel, Google Marketing Platform, Facebook Business Manager, Data visualisation tools - Data Studio and Qliksense or, Digital marketing channels -SEO/SEM/Display/Social, Tag management tools - Google Tag Manager,Advanced PowerPoint, Microsoft Office Suite
EXPERIENCE
5 or more years' of proven business data analysis, insights and marketing analytics related experience (Essential);
Experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision (Essential);
Experience in communicating and collaborating with cross-functional teams such as marketing, sales, finance, business analytics, and engineering at various levels such as peers to senior leadership (Essential);
Experience using and analysing large data sets (Essential);
Experience using data to develop digital performance marketing strategies (Advantageous);
Experience working in more than 1 business functional area (Advantageous)
Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information.
