Role summary: To manage and further develop the Group’s e-commerce and digital marketing business model across multiple brands.
Suitable candidate should have experience in transitioning from a bricks and mortar marketing business to online / digital marketing.
Duties & Responsibilities
- Take ownership of existing and new e-commerce websites, apps, and channels, including digital marketing for all brands within the Group.
- Demonstrate a thorough understanding of the e-commerce and digital marketing landscape and guiding the business on the e-commerce business model.
- Develop an e-commerce strategy to attract, convert and retain online customers by proactively studying market trends, competitors, and customer behaviours.
- Set, manage and report on e-commerce reach, sales and marketing budgets.
- Manage the social media marketing team, ensuring digital assets and content are effectively managed.
- Work closely with the merchandise teams to execute e-commerce merchandising strategies, managing online product inventory, taxonomy, and data to optimise category differentiation and growth.
- Work with marketing manager, operations managers, and other departments to develop, track, evaluate and optimise effective digital marketing campaigns to achieve key performance indicators (KPIs) and maximise ROI.
- Continually optimise lead generation, sales, and customer satisfaction by monitoring and testing site functionality and performance regarding search engine optimisation, customer journey and conversion rates.
- Source and manage third-party specialists for technology and performance marketing solutions needed to drive e-commerce strategy.
- Collaborate and create strategic relationships with payment partners, e-commerce partners and internal stake holders.
- Oversee all aspects of e-commerce including digital marketing web design, content, web design, promotional campaigns and GTM.
- Facilitate the onboarding of the Group’s outstanding brands to e-commerce platforms.
Desired Experience & Qualification
- Marketing degree or similar; specialization in online and digital marketing is an advantage.
- Minimum of 8 years marketing experience preferably in retail, of which at least 3 years in a middle / senior management role,
- About five years of experience in e-commerce strategy, operations, and digital marketing.
- Demonstrable experience and expertise in social media, mobile, and email marketing.
- Strong knowledge of e-commerce platforms.
- ROI-focused and able to work well in a highly target-driven environment.
- Ability to work well under pressure and manage a significant workload.
- Excellent analytical skills and experience using leading data analysis tools and platforms.
- Ability to work independently and collaborate effectively.
