The Role
Pele Energy Group is seeking a talented and highly motivated Senior Marketing Manager.
The Senior Marketing Manager will be a fundamental role acting as both a facilitator of the strategic marketing goals, as well as execution of marketing and communication requirements of the business. The Marketing Manager will also lead , guide and coordinate a team of junior professionals and interns. The Role will report directly to the Chief Operations Officer.
Job Responsibilities
Strategy Development
- Strong ability to provide strategic thought leadership for the business, the team and other key stakeholders
- Assist and develop the marketing strategy alongside the Chief Operating Officer to deliver the company’s ambitious business growth goals for the brand across the different business units/ subsidiaries within PELE ENERGY GROUP
- Develop the marketing execution strategy and marketing roll out plan in line with the business’ strategic goals and ambitions.
- Develop and implement the Marketing Strategy, including but not limited to campaigns, events, digital marketing.
- Drive the approved strategy: Inspire, influence and lead your support team to fully embrace and activate the brand strategy in the relevant touchpoints to achieve high brand impact.
- Develop an annual marketing operational plan as derived from the approved marketing strategy.
- Develop a communications strategy and plan
- Measurement and tracking – develop a cohesive plan on measuring the effectiveness of marketing activities and traction on digital assets and other relevant marketing assets.
- In collaboration with suppliers, execute and communicate the creative strategic direction of the business from a marketing perspective.
- Industry research and trend analysis – keep abreast of changes in the industry and trends and keeping the department updated on these whilst implementing agility where required to ensure that the brand stays top of mind and & stays relevant
- Experience of managing agencies, managing budgets, and managing cross functional projects.
Brand and Communication Management
- Analyse the market to understand trends, competitors, and consumer behaviours (both as B2B and B2C).
- Target Market segmentation & the ability to nuance all the material appropriately
- Define, manage, and grow a brand portfolio.
- Lead in the development of marketing plans, forecasts, profit and expenses for assigned marketing opportunities.
- Be accountable for the PEG brand investment within this develop and monitor against key metrics to improve the ROI against the marketing spend
- Briefs – compiling briefs to agency, contractors and other suppliers
- Successful management of agency, supplier relationships & contractors etc. to ensure that all is conducted within budget and the agreed SLAs
- Build cross-functional relationships internally across the PEG business
- Create integrated communications by leading and collaborating with respective marketing functions and external marketing resources.
- Direct the development and installation of procedures and controls, to promote communication and adequate information flow.
- Maintain effective internal communication to ensure that all the relevant business units and their various departments are kept informed of marketing objectives and activities.
- Manage the company’s Brand identity
- Ensure correct branding and corporate identity at company events, promotions and launches.
- Keep abreast of and be highly knowledgeable with regards to company information, audience figures, marketing, campaigns and promotions and media relations.
Finance and Resource Management
- Budget analysis, management and tracking
- Strong business acumen
- Ensuring suppliers and supplier agreements are aligned to budget and annual spend. Measuring and tracking scope budget and contractual requirements..
- Internal, departmental budget management and tracking
- Tracking ROI
- Ensure that marketing campaigns are effectively and efficiently executed in that the overall objectives are achieved, deadlines are met, and budgets are managed effectively.
- Track and report on budgets on a regular basis to reflect value add and growing the audience experience.
Stakeholder Management
- Conduct research, set objectives, develop marketing briefs, communicate with agencies and other suppliers.
- Maintain and develop both internal and external stakeholder relationships.
- Provide necessary support to ensure a fully functional marketing facility, including regular dissemination of information to internal team/the public/stakeholders/strategic partners.
- Build effective relationships with key internal stakeholders, working closely with the executive and senior management team to support the business goals while ensuring alignment with Brand and business strategies.
- Provide guidance to resolve complex external relations issues.
Culture
- Support HR in communicating an engaging culture in the organisation.
- Identify and support brand champions in the business who understand and uphold the business and brand values.
- Add flair and formulate ideas that will assist in shaping the culture with the application of a marketing lens.
People Management
- Mentor and manage all staff under supervision and conduct performance and talent management activities for direct reports.
- Positive contribution towards driving a positive culture within their respective business unit
- Oversee the effective utilisation of systems and tools to ensure that knowledge is managed efficiently for continuous improvement.
- Recognise and make recommendations for the reward of high performing members; respects, promotes and accepts diversity.
Compliance & Governance
- Execute in adherence to all relevant regulatory and business practices.
- Active risk management by applying and promoting a culture of on-going detection and resolution of Statutory, Regulatory compliance breaches.
- Oversee all Marketing Audit exceptions and ensure the implementation of preventative measures in the unit.
- Drive the resolution management of the identified top 5 Marketing risks.
Requirements
- Degree in Marketing, Business Management or International Business
- Minimum 3 years’ experience in a strategic leadership role at senior level .
- 7 years hands on experience in Brand Management, Marketing, Communications & or Advertising.
- Solid technical knowledge and awareness across all elements of brand, marketing and communications
- Commercially astute – proven budget management experience
- Experience in multi-level negotiation
- C-suite stakeholder relationship management experience
- Strategy development and execution skills
- Excellent presentation skills
- Tenacious can-do attitude: Experience in making things happen, positively thriving on the opportunity to overcome obstacles
- Deep knowledge of strategic Marketing and Brand with experience managing growing organisations
- Confidence to liaise directly with key stakeholders the MD, Commercial department etc
- Track record of successfully meeting or exceeding organisational targets, achieving ambitious goals, and driving significant impact.
- Strong consumer marketing expertise: strong track record of developing & implementing consumer led strategies that have delivered exceptional brand impact
- Creativity and flexibility with an ability to thrive in a fast-paced and changing environment.
- The desire and ability to work collaboratively and virtually with staff members across teams.
- Infectious passion & enthusiasm: A track record of inspiring the team and the business, and bringing key stakeholders on board to strategies & initiatives
