Description
Responsible for administration around leads and campaign management. Participates in the campaign planning via pre-campaign data extractions. Extracts campaigns based on the agreed criteria. Participates in evaluation and administration of campaign criteria. Measures campaign performance and provides reports to management. Responds to queries regarding clients extracted. Manages the data integrity of the campaign extraction toolset, including quality checks, capability testing and data signoff. Responsible for building strong relationships with marketing and channel personnel.
Successful execution of Money Account transactional account campaign strategy. These campaigns include and are not limited to acquisition, cross and upsell, retention and engagement campaigns
The successful candidate will be required to effectively demonstrate previous campaign experience that includes understanding campaign and data methodologies as well as metrics to measure campaign effectiveness.
Needs to have a minimum experience of 2 years working with campaign and reporting tools. Advantageous is experience with JumpStart, Everlytics, Quicksite and Qcklickview or equivalent.
The candidate will have to have experience in being part of a fast-paced environment with quick turnaround times and collaboration in a cross functional team that includes, product, marketing, legal, MIS, analytics, legal and compliance and the contact centre teams.
Responsibilities
Managing direct marketing campaigns, data administration and managing campaign calendar Contributes to the campaign planning across all direct marketing channels including and not limited to data and target audience selections, quality checks, testing and campaign signoff. Regular measurement of campaign performance and ad hock reporting including post campaigns analysis and insights Liaising with MIS on reporting as well as the Analytical and Reporting team for logs and troubleshooting and/or further analytics and campaign development Liaising with the marketing team on the administrating of direct marketing content, creative design, development, refresh, briefing and execution for email, SMS, push notification, voice and WhatsApp. Responsible for maintaining data integrity Promotes and adheres to legal and compliance as per industry requirements Identifies, builds mutually beneficial relationships Monitoring budgets
Skills
Self-manage and proactive
Emailer building and HTML
Attention to detail
Creative thinking and problem solving
Budget awareness and good business sense
Minimum Requirements
Grade 12
Relevant tertiary qualification and/or certificates (i.e. online learning)
2 - 3 years direct marketing campaign support and execution experience essential
Knowledge and understanding of campaigns and reporting tools
Proficient in Excel
HTML advantageous
SQL advantageous
Team management experience advantageous
Skills
Education
Matriculation Certificate (Matric) (Required)
Closing Date
12 June 2024
