Brand Manager Luxury Line
Bluespec Holdings
2023-08-08 Gauteng - Sandton
Job Ref #: BMLL
Industry: Motor Industry
Job Type: Permanent
Positions Available: 1
Our luxury dealership, is currently looking for a Brand Manager who will understand customer needs, quality to present the brand as a must-have luxury to our target audience.
Job Description
Job Functions:
Will be responsible to conduct extensive market research and get a deep understanding of customers’ desires. They will work with graphic design and technical teams to establish the best brand design, image, and quality to present the brand as a must-have luxury to our target audience.
They will be in charge of building a storyline behind the brand and developing an image that will allow us to increase our sales without lowering the price of the product. They will need to analyse the market and tweak our price point to ensure we receive optimal profits.
To succeed in this role, you’ll need to show great project management and market research skills and be able to distinguish our brand as a luxury brand that provides a status that other brands fail to do. To be considered for the job, you need at least three years of experience in brand management within the automotive or luxury industry.
Job Responsibilities:
• Conduct market research to gain a deep understanding of customers’ drives and desires
• Use social media to promote the brand
• Conduct market research to choose optimal price point
• Collaborate with internal teams on brand image, quality, and design
• Create compelling copy that impacts customers’ brand choice
• Test different prices and product volumes to find the best balance
• Stay informed and predict changes in trends to use our brand as the trendsetter
• Compile customer reaction reports
Job Requirements
Job Requirements:
• 3+ years of experience in Brand Management preferably in the automotive industry
• Bachelor’s degree in Management, Marketing, Journalism, or a related field
• Portfolio of successful brands you’ve managed
• Strong project management skills
• Strong market research skills
• Attention to detail
