Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts.
RESPONSIBILITIES
Paid Search Planning
To manage and deliver Paid Search planning activities. Develop and update the operational digital marketing plan to align the plan with business goals; contribute to the overall alignment of the marketing plan to the goals of the business.
Marketing Campaign Development
Develop tactical Paid Search strategies to assist in the achievement of operational marketing goals. Manage online marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
Paid Media
Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues. To manage the performance media including but not limited to PPC and Google Ads Display, activities by brand.
Project and Portfolio Management
Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved. Manage a portfolio of projects while reporting to senior colleagues.
Stakeholder Engagement
To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team). Develop stakeholder engagement through identifying stakeholders, finding out their needs//concerns and reacting to these to support the communication of business information and decisions.
Budgeting
Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization. Manage the media budgets and ensure a high return on advertising spend (ROAS).
EDUCATION
Grade 12/ SAQA Accredited Equivalent (Essential); Relevant degree and/or
Diploma (Advantageous)
EXPERIENCE
3-5 years' hands-on experience within a PPC campaign management environment (Essential);
3-5 years' digital marketing experience (Essential);
Experience within a financial services industry and Ecommerce (Advantageous)
Managerial Experience
2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)
TASKS
Responsible for the development of marketing campaigns using paid digital channels.
Working closely with all media partners such as Google, Facebook and agencies.
Developing and implementing campaign plans to achieve key performance metrics by brand.
Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns.
Develop a total understanding of digital audiences marketing thought targeting technics.
Provides campaign performance reporting and analysis on a daily, weekly and monthly basis.
Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI’s.
Ongoing audits of search and display channels for each brand and provide insight as to how ROI can be increased.
Responsible for the Adword budget allocation and planning, and subsequent reporting.
Understand and manage creative campaigns to improve ad performance and quality CTRs.
Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture.
Ensure evaluation and tracking to monitor campaigns and A/B testing setup and tracking is in place.
Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members.
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