Job Description
What you’ll do:
As a social media manager, you will be responsible for the day-to-day social media delivery on key clients assigned to your portfolio. This includes the delivery of social media strategies, content plans, community management tasks and social media reporting. You will be required to work alongside creative teams to deliver social media concepts as part of the agency’s integrated creative solutions.
Day to day, your role includes:
Day-to-day social media custodian on the brand(s) you are assigned to. Articulate and interrogate client needs based on the brand and business strategy, ensuring the right social media opportunities are identified. Develop, construct and present compelling social media strategies and concepts to clients, either by originating or adapting global social media campaigns to incorporate local nuances. Use research and research tools to unearth original and innovative social media insights and provide a high-quality interpretation of research findings. Develop creative social media concepts that are in line with the overall ATL Media//Digital strategy and positively contribute to the creative review process to ensure consistent application of a big idea across multiple touchpoints. Develop content plans that deliver against the campaign objectives and align to the budget/time allocation of the campaign. Work closely with strategic media planner to ensure integration of creative and (social) media strategies. Implement community management tactics as part of social media campaign plans. Implement social media best practice across portfolio of clients, ensuring social media page performance and creative optimisation. Schedule and post content in line with content plan. Constantly monitor social media campaigns and projects to ensure they are meeting client objectives. Report on the performance of all campaigns. Analyse and interpret data, research or post campaign reports and suggest solutions to optimize campaigns across all media platforms. Keep your finger on the pulse of all social media trends, platform developments and best practice, ensuring this is shared with direct reports, the broader account management, creative, social, content marketing and strategy team. Manage the performance of direct reports in line with the agency processes, inspiring excellence in Social Media and Community Management. Manage your time and deadlines to meet client expectations. Weekwork/Public holidays where required needs to be factored in.
Qualifications
We’re looking for a talented Social Media Manager with impressive work experience, which typically includes:
Relevant marketing/communications diploma/degree including up to date social media platform certifications. Social Media Management in an agency environment of 4+ years Strong understanding of social and digital media best practice Experience with industry-specific listening, analytics and research tools (Brandwatch, Falcon Sprinklr, SproutSocial, Meltwater, or similar) Working within an agency environment in a similar role is an advantage
Personality:
Curious and solution orientated mindset Creative and strategic mindset, applying rigor and detail in daily deliverables Comfortable in a high performance, fast-paced environment Open and active team player
