Job purpose
- This role is the custodian of the retail service stations with the purpose of building and maintaining strong customer relationships that facilitate a high-performance sale driven environment.
- Acts as an interface between the retailers and the company and seeks out opportunities to grow and develop the brand in the area.
- Overseeing the success of critical initiatives and business disciplines that drive, including being accountable to achieve and exceed the sales volume targets and liaising with a broad range of internal and external
Key Responsibilities:
Operational Standards
- Work with internal and external stakeholders to create business plans that identify needs, goals, and opportunities to achieve Business Plan success.
- Develop and implement strategies for improving key metrics and business operations
- Develop operational plans for achieving desired business outcomes and results
- Provide ongoing consulting to retailers and their employees to ensure success in their business areas.
- Maintain and grow relationships with clients and other business partners.
Client Management
- Ensure business plan KPI’s are met and brand standard, image stewardship and customer first are maintained for retailers within the designated territory
- Plans and executes monthly call cycle and shares monthly in advance
- Overseeing Retailers compliance with brand standards, Safety regulations
- Ensures that the Retailers are aligned with all required processes as well as government regulations such as HES, licensing and local ordinances.
- Conducts business advising site visits and calls to review, measure, report and assist Retailers towards achieving agreed Business Plan targets
- Monitors monthly performance and agreed action plans to ensure targets are achieved
- Ensures consistent and disciplined execution of processes/procedures/programs and systems
- Oversight of Retailers maintenance, including facilities and dispensing equipment
Sales and Network Development
- Compiles a territory Business Plan Annually in advance
- Oversees and facilitates the Site Business Plans for each service station in the designated area
- Ensure All Business Plan volume targets and Business Plan KPIs are achieved
- Monitors monthly performance and agreed action plans to ensure targets achieved
- Report site progress and recommendation to management team
- Monitor sales (fuel purchases) and identify areas where sales are being lost
- Monitors and benchmarks external trends, including competitors, regulations, industry trends, structure and new clients
- Identifies new opportunities for business for The Group which includes but is not limited to new commercial customers and new retail service stations
- Monitors and regularly conducts field visits and research to establish competitor activity in the Group area
- Scans the Group territory to identify potential new locations for new retail service stations, truck stops or commercial installations
- Networks within industry to establish profitable and well-located service stations with limited/expired tenure to convert the site.
Competitor Reporting and Analysis
- Understanding our competitors in the market, to ensure we remain relevant and ahead of the game.
- Devises and develops site and area specific strategies to counter any aggressive competitor activity.
- Gathers information and supporting documentation to assist with the reporting.
- Report monthly to the GM on competitive activities in the network
Foreign Fuel
- Daily/Weekly/Monthly oversight of Fueled/WSM/Meter readings o ensure visible and quick response to instances of Foreign Fuel
- Escalation process with repeat offenders till Legal
Promotions, CSI and Advertising
- In conjunction with the retailers compiles an annual and monthly Promotions plan
- Ensures compliance to the plan
- Assists and supports any activations and promotional activities for the area
Compliance
- In line with the Monthly Disciplined call agenda, executes all inspections, checks and audits as required by the company and the General Manager (includes)
- WSM Reports, BM HES reports, Site Image, Uniform reports
- Ensures all inspections, audits and checks are done with integrity and all gaps are reported in writing (and accompanied with photographs where applicable)
- Preparing by-weekly operational reports for presentation to the GM
- Responsible for safeguarding reputation, image and credibility of the Company and the group
- Share necessary information with the management team and Retailers to ensure business strategies are achieved
Tenure Information Management.
- Custodian of the Tenure list
- Identify and highlight any tenure issues requiring resolution
Stakeholder Relations
- Manage and maintain relations with retailers and franchises in the network, along with the BC’s
- Develop and grow relationships with the retailers and franchisees in the Group
- Establish customer satisfaction in respect of service standards, customer care and customer responsiveness.
- Manage and cultivate existing relationships and expand recurring revenue streams.
- Collaborate with colleagues and service providers to drive the values of the business
Administration and Support
- Ensures all meetings, dealings and pertinent engagements with customers are documented via email and saved on the Master file records electronically
- Compiles and updates files for each service station, including for areas housed on the same property
- Ensures impeccable filing and record keeping
- Shares all necessary letters and correspondence with all applicable colleagues and GM
Requirements
- 3 to 5 years previous experience in a similar role or within a fuel service station environment.
- Must reside or relocate to the Northern Cape
- Must be able to travel to the Northern Cape on a regular basis
- Strong retail fuel industry experience (Non-negotiable).
- Strong communication skills and able to build rapport with all internal and external stakeholders.
- Strong administrative skills.
- Well articulate, a good listener and a strong communicator.
- Good time management skills.
- Ability to think and act strategically in the best interests of the company.
- Well-presented
- Able to work independently and self-disciplined, as the role is often done remotely or whilst travelling.
- Proficient in English and Afrikaans
- South African citizen
