Job Description
:
In this position you will be expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders - Zenith Strategists are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.
Some working outside the standard working hours may be necessary.
Daily Activities:
- Attend internal and external client status meetings
- Advise on strategic media direction
- Maintain the planning investment calendar
- Brief the ATL & OOH planners when required
- Produce media recommendations using data
- Produce one annual media strategy
- Produce reach curves and optimization analyses for strategic input
- Provide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.
- Produce digital media schedules
- Brief digital media execution into Ad Operations, using Power Hub
- Chase outstanding creative
- Deliver proof of life
- Ensure the planner is updating the Mediatool environment
- Produce and deliver Post Campaign Reports with the ATL media planner
- Respond to Global Report Requirements
Qualifications:
• Telmar Advanced
• Excel Intermediate
• Power Point Intermediate
Experience:
• At least 5 years of ATL media strategy and 3 years digital planning experience
Hard Skills:
• Able to effectively project manage
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business
Soft Skills
· Is open to constructive feedback and challenges accordingly.
· Is effective at building relationships and working as a team
· Shows leadership and decision-making ability
· Manages change well – adapts and remains flexible to business priorities
· Ability to collaborate without ego as well as work effectively independently
· Is willing to transfer skills and share knowledge openly
· Ability to self-start and self-manage.
