We are Africa’s most prodigious media, marketing, communications and advertising powerhouse. Our business represents the best of African creativity, celebrating where we come from and the expression and voices of our people.
Through the power of collective creativity and the continent’s best talent, we elevate brand value across every marketing vertical.
We are part of one of the largest advertising and communications groups on the planet, Publicis Groupe – which employs over 100,000 people across more than 100 countries. Publicis Groupe has made a name for itself by putting its people first.
We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.
Job Description
RESPONSIBILITIES
- Responsible for the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.
- Achieve the minimum required turn-around time for campaign implementation.
- Implement the campaigns within 24 hours of receiving material from client/creative agency, after the campaign schedule is approved by client.
- Send updated and accurate creative matrix to the creative agency within 24 hours after being briefed into campaign management.
- Inform the digital agency of any requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start date.
- Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets.
- Send screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live.
- Monitor and manage the budgets on all self-managed platforms (e.g. Facebook, Instagram, Twitter, Google, YouTube, etc) to ensure that campaigns do not over-spend.
- Continuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changes.
- Complete all relevant digital platform (Adwords, Facebook, DoubleClick).
- Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaigns.
- Meet all campaign KPI’s or flag potential campaign underperformance to Digital team before campaign end date.
- Suggest optimisation for better campaign performance to the team to ensure campaigns perform against agreed objectives.
- Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance.
- Compile and send reports to client weekly unless otherwise stipulated by client. All reporting needs to include the following:
- Recommendations for improvement
- Key insights into the campaigns performance
- Optimisation recommendations
- Oversee intern in terms of accurate loading and training.
- Integrate and work closely with Head of Digital and Brand Teams (Digital and Offline).
- Report to and take direction from Head of TAAG.
Qualifications
SKILLS AND EXPERIENCE
Experienced cross-platform campaign manager with ability to work accurately and fast.
5-8 year experience as a Social Specialist / Campaign Manager.
Additional Information
Hard Skills:
- Able to effectively project manage.
- Comfortable Presenting.
- Numerically strong and analytically able.
- Strong communicator with effective interpersonal relationships across team and clients.
- Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing.
- Solid data interpretation and analytics skills.
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client.
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems.
- Develop strategies that interpret cultural and social trends as well as data relevant to client business.
Soft Skills:
- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team.
- Shows leadership and decision-making ability.
- Manages change well – adapts and remains flexible to business priorities.
- Ability to collaborate without ego as well as work effectively independently.
- Is willing to transfer skills and share knowledge openly.
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