Social Media and Community Manager
Application Deadline: 31 October 2024
Department: Marketing
Employment Type: Full Time
Location: South Africa
Compensation: R30,000 - R43,000 / month
Description
Are you an experienced social media manager with a love for cats? Our client sells dope cat furniture to mainly the US market, including bowls, beds, scratchers, and toys. The site was flying on Google until some recent updates impacted traffic. Now, they want to double down on social media. They have a strong Instagram following (28k followers) and an active community on Meta. They need someone to come in and build on their solid foundations.
The Role
As the Social Media and Community Manager, you’ll be responsible for:
- Content Creation and Production : You will own the planning and execution of content creation, including on-the-ground shoots (photo and video) and remotely in the US.
- Content Management and Distribution : You will own the development and execution of the social media content and content calendar, ensuring consistent daily posting across platforms. You will measure success through engagement rates, follower growth, and content reach.
- Community Engagement : You will manage and nurture online communities, focusing on deepening customer relationships and gathering valuable product feedback. You will measure success by community engagement.
- Influencer & Partner Collaboration : You will lead the collaboration with US-based influencers and micro-influencers to generate authentic, repurposable content. You will measure success by content performance and influencer-driven sales.
- Paid Social Media Support : You will assist in the planning and execution of paid social campaigns, focusing on learning and improving campaign outcomes. Success will be measured by the campaign ROI.
What Success Looks Like in 90 Days
- Within 30 days, create a content calendar and content production schedule for the next 90 days : This schedule should include specific deadlines for content creation, review, and publication, as well as coordination with the graphic designer and the former social media and community manager.
- Execute a photo shoot either on-location or remotely with a contractor : This project should include planning the shoot concept, coordinating with the contractor or team, overseeing the shoot process, and ensuring the resulting content (photo/video) aligns with our brand aesthetic and content needs.
- Develop a comprehensive understanding of key community members : Success is evaluated by your ability to identify the most influential members by name and handle, and a deep understanding of their past engagement patterns and current networks.
The Person
- Strong understanding of social media platforms, particularly Instagram, Facebook, and Pinterest.
- Ability to work independently and manage multiple tasks in a fast-paced, remote environment.
- Excellent written and verbal communication skills.
- Passion for pets and familiarity with the pet product industry is a plus.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Basic video editing skills.
- Experience in managing e-commerce brands on social media.
- Ability to create content locally and remotely as needed, using available resources.
Benefits Through Marketing Pros
Remote-First, Flexible Work Model
Shared Office Space in Cape Town
A Slack Community of Marketing Professionals
Global Visibility
Your Own South African Talent Partner
Social and Training Events
Full-time South African Employment Contract
HR, Payroll & Taxes are taken care of!
Please be sure to read our Ts & Cs before submitting your application.
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