Job Title: Associate Manager, Customer Marketing
Location: Midrand, South Africa
OVERVIEW:
About the role: Reporting into the Customer Marketing Manager for Africa Cluster, you will play a local role in developing the Customer Marketing strategy for the assigned categories. You will be in close collaboration with Marketing, Sales and Supply Chain Teams. You will do deep analyses of the market, customers, and shopper dynamics, will come up with insights to be converted into action plans across the channels.
Responsibilities:
- Lead development of Category Development Strategy to achieve defined business objectives for category in charge by designing in-store strategy covering multiple pillars; i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
- Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
- Lead cross-functional relations with key stakeholders; Marketing, Sales and Supply Chain Teams
- Manage the budget in charge while overviewing Trade Money initiatives
- Responsible for management of shopper/channel initiatives and investments for the category
- Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across
- Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI
- Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales
Required Experience and Qualifications:
- Bachelor's degree in Marketing or related field
- Commercial FMCG background with solid practical experience
- At least 5+ years of experience with preferably 2 years in customer/trade marketing
- Strong command of English (written and verbal)
- Understanding and knowledge of the FMCG dynamics
- Strong use of MS Office and Nielsen data
Behaviors you’ll need:
- Highly organized with the ability to multi-task and prioritize
- Strong communication and team working skills
- Strategic mindset, understands the strategic & tactical nature of the business
- Analytical skills
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