- Data-Driven Insights : Analyze online consumer behavior and trends to uncover key insights that drive growth in the online sports betting space.
- Multi-Channel Initiatives : Create and manage multi-channel marketing strategies to promote Sunbet services and drive customer acquisition and retention.
- Digital Marketing Expertise : Collaborate with Sunbet Marketing and Management teams to plan and implement innovative digital marketing strategies to boost Sunbets digital presence and revenue.
- Manage Digital Channels : Oversee all digital platforms including websites, apps, social media, and paid media to ensure brand consistency and optimized user experience.
- Trend Research and Innovation : Stay ahead of industry trends, ensuring Sunbets digital marketing is innovative and competitive within the sports betting industry.
- Campaign Management : Plan and execute impactful digital marketing campaigns to elevate brand awareness, drive sales, and improve competitive positioning.
- Sponsorship and Paid Media : Coordinate and manage key sponsorship events and paid media campaigns to enhance visibility and business growth.
- SEO/SEM & Digital Ads : Oversee SEO, SEM, email, push, and mobile display advertising campaigns to maximize online visibility and lead generation.
- Performance Tracking : Benchmark and track the performance of digital campaigns, providing recommendations to improve future marketing decisions and ROI.
- Team Leadership & Stakeholder Engagement : Lead and develop a digital marketing team, and build strong relationships with internal stakeholders, media agencies, and external partners.
Grade 12 (if having relevant experience in the online gaming environment)
3 Year Bachelors Degree in Business, Marketing, Communication or related field is preferred
GAIQ certification (Google Analytics Certification)