The Brand Specialist will focus on developing and executing marketing strategies for the GWM Haval products across multiple channels. This role aims to enhance brand visibility, drive customer engagement, and ultimately increase vehicle sales and market share.
- Bachelor’s degree in marketing, Digital Marketing, Communications, or Brand Management
- An honors degree in a relevant field is advantageous
Knowledge & Experience:
- Minimum of 5 years of experience managing digital marketing platforms
- Proven experience in managing creative agencies and service providers
- At least 3 years of experience within an Automotive (OEM) environment
- Ability to collaborate effectively with international teams and stakeholders
- Basic financial training/understanding, including budget management and reconciliation
Special Conditions:
- Strong ability to identify and leverage emerging media trends
- Proven experience in content creation and management
- Cultural sensitivity and understanding of international markets
- Basic understanding of digital marketing principles and web technologies
- Strong analytical skills for interpreting digital marketing metrics and reports
- Ability to meet tight deadlines
- Team-oriented with the ability to work collaboratively
- Exceptional project management capabilities
- Quick learner with adaptability to market changes
- Attention to detail and creativity in problem-solving
- Proficient in setting up and managing social media and digital marketing campaigns
- In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok)
- Familiarity with Google Ads, AdWords, and Search Engine Optimization (SEO)
- Creative writing skills for various digital content formats (web, social media, email)
- Proficient in Microsoft Office Suite
- Experience in budget management and financial reporting
Principal Areas of Accountability:
- Support the marketing manager in developing product marketing plans
- Manage projects and creative agencies, ensuring clear communication of briefs
- Implement the company's marketing strategy across all channels
- Plan and execute digital communications across various platforms
- Create and manage promotional materials to establish and maintain brand identity
- Oversee website management, ensuring content accuracy and quality control
- Process dealer marketing claims and provide guidance on marketing strategies
- Engage with online communities across social media platforms
- Create content and videos for brand promotion on social media
- Monitor budgets and agency performance metrics
- Manage influencer relationships and evaluate campaign ROI
- Compile and analyze data on competitors and customer insights, optimizing marketing efforts based on findings
Please submit your application with your cv to and reference the job title.
#J-18808-Ljbffr