Red Ember Recruitment (PTY) Ltd | Full time
Paid Media Specialist
Mowbray, South Africa | Posted on 05/09/2024
Red Ember Recruitment is seeking a Paid Media Specialist based at the client in Mowbray.
- Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
- Conduct thorough keyword research, audience targeting, and ad placement to maximize ROI.
- Monitor, analyze, and optimize paid media campaigns to meet key performance indicators (KPIs) and business objectives.
- Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
- Provide regular budget and performance reports to stakeholders.
- Provide actionable insights and recommendations for continuous improvement.
- Collaboration with creative teams.
- Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.
Requirements
- Bachelor’s degree in marketing or equivalent.
- Minimum of 2 years experience in paid digital media.
- Advertising or Media Agency experience and advantage.
- Proven experience in digital media with a strong emphasis on paid media campaign management.
- In-depth current knowledge of Google Ads and Facebook Campaign Manager.
- Media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter and LinkedIn.
- Familiarity with SEO best practices and their integration with paid media strategies.
- Good knowledge of CRM systems.
- Excellent written and verbal communication skills.
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