A leading pharmaceutical company, is seeking a dynamic and strategic Brand Manager to oversee Front Shop product lines. The ideal candidate will bridge the gap between our brand, customers, and consumers by leveraging insights from their experiences. The primary goal is to enhance brand loyalty and drive business growth within an evolving market landscape.
Key Responsibilities: Strategic Planning and Market Analysis: - Conduct comprehensive market analysis, including competitor assessments, channel performance, and customer insights to inform brand strategy.
- Develop and implement strategic plans for new and existing Front Shop products.
- Monitor industry trends, regulatory shifts, and technological advancements to inform product development and marketing strategies.
Product Development and Management: - Collaborate with medical, research, and development teams to identify and address market needs.
- Oversee product positioning and messaging development to ensure market relevance and consumer appeal.
- Work closely with regulatory affairs to ensure compliance with industry regulations throughout the product development lifecycle.
Brand Management and Marketing: - Create and implement innovative marketing strategies to promote Front Shop products effectively.
- Develop and execute impactful marketing materials and campaigns that align with the overall brand vision.
- Manage brand budgets efficiently, allocating resources judiciously across various products and initiatives.
Sales Support and Collaboration: - Communicate with and support sales teams by providing product training and marketing resources.
- Collaborate with leadership to develop targeted sales strategies and objectives.
- Analyze sales data and customer feedback to refine marketing strategies and enhance product performance.
Stakeholder Engagement: - Participate in medical conferences, promotional workshops, and industry events to represent and promote products.
- Cultivate and maintain relationships with industry partners, key opinion leaders, and external agencies to foster collaboration and brand advocacy.
Performance Monitoring and Reporting: - Monitor and analyze product performance and market trends, adjusting strategies based on performance metrics and consumer feedback.
- Communicate relevant insights, plans, and performance results to business leadership and cross-functional teams.
Core Competencies: - Performance-driven mentality with strong analytical skills.
- Ability to seamlessly adapt in a fast-paced, growing environment.
- Exceptional relationship-building capabilities with both internal and external stakeholders.
- Strong collaborative spirit to work effectively with cross-functional teams.
Requirements:
- Tertiary qualification in marketing or similar
- Minimum 2-3 years experience in pharmaceutical industry product management is a must
- Have expert knowledge of regulatory and code of conduct issues that impact marketing.
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on /> Should you receive no feedback within 7 days, please accept your application as unsuccessful.