Head of Marketing and Communications, HR
Highly reputable Financial Services (FS) firm seeks delivery orientated Lead. Pivotal role to develop Integrated Marketing and Communication strategies for Human Resources. Create a powerful brand that is "people-centric" and connects with targeted communities internally and externally. Drive enterprise-wide Marketing and Communication campaigns, activations and experiences in SA and African markets. Create a positive Employee Value Proposition (EVP) and communicate the great Culture. Act as Media Spokesperson on HR matters. Exciting career opportunity.
Main responsibilities:
- Lead the development of an Integrated Marketing and Communication (IMC) strategy for Human Resources (Human Capital).
- Conceptualise and implement innovative Marketing and Communication (Internal and External) plans that focus on the Employees and Culture of the organisation
- Partner with Executives and participate in Senior Mgt and Strategy sessions.
- Translate strategies into innovative experiences to foster a culture of transparency and collaboration.
- Contribute to Employee Brand architecture and position the messages.
- Collaborate with Brand Experience, Events, Communications, PR and Design.
- Communicate different HR touchpoints such as recruitment, graduate programmes, scholarships and alumni etc.
- Lead a cross functional team to delivery the Marketing brand.
- Utilise different media, platforms, creatives, events, written articles, presentations.
- Create a strong sense of community among employees.
- Conceptualise and execute activations and experiences through impactful events and communications.
- Shape the Internal Comms and deliver events to reach employees in SA and African markets.
- Manage the internal reputational issues of the Financial Services firm and its employees.
- Orchestrate clear and concise messaging.
- Lead Employee Brand initiatives internally and externally to attract top talent and ensure the firm is “Employer of Choice”.
- Create inspiring content for diverse channels.
- Direct the employee digital and social media platforms, channels and content.
- Monitor the Employee Value Proposition to draw relevant insights.
- Provide input to budget planning proposals for Senior leadership.
- Conceptualise campaigns to boosting employee engagement and sense of belonging.
- Lead communication initiatives across multiple regions.
- Build a strong media profile and manage the Communications value chain.
- Media Spokesperson for HR matters and initiatives.
- Other key duties to be discussed at interview stage.
Qualifications and Experience:
- Degree in Marketing or Communications ess. Hons or Masters, an advantage.
- Proven track record in Senior Marketing and Comms Mgt within top Fin Services firm or Agency, leading Bank, ICT or relevant industry.
- 10 to 15 years experience in Marketing + Comms with market leader. Pref Banking or Financial Services.
Should you be interested in this exciting opportunity:
- Please submit your CV via the link. You will be directed to our database, Ditto.
- For any queries, contact Bev at SET on 082 495 8595.
- Unfortunately, no CVs can be accepted via WhatsApp.
- Looking forward to engaging with you.