Our Client a Global Tech firm is seeking a Web And Digital Presence Manager to join their team in Johannesburg on a contract basis.
Responsibilities
- Oversee the development, maintenance, and optimization of the organization's website.
- In-depth understanding of digital marketing concepts, strategies, and tools.
- Ensure that the website's design, content, and functionality align with the brand's image and objectives.
- Monitor website analytics to track user engagement, traffic patterns, and conversion rates.
- Implement SEO (Search Engine Optimization) strategies to improve the website's visibility in search engine results.
- Develop and execute a content strategy that aligns with the organization's goals and resonates with the target audience.
- Monitor social media trends and best practices to ensure effective communication and interaction with the audience.
- Ensure consistent branding and messaging across all digital channels to maintain a unified and recognizable brand identity.
- Collaborate with designers and developers to enhance the user experience and design of the organization's digital platforms.
- Ensure websites are responsive, user-friendly, and accessible to a diverse audience.
- Stay updated with the latest digital trends, tools, and technologies to optimize the organization's digital presence.
- Evaluate and implement new technologies that can improve efficiency and effectiveness in managing the digital presence.
- Collaborate with cross-functional teams, including marketing, design, IT, and communication, to ensure a cohesive digital strategy.
Minimum Requirements:
- Bachelors Degree in digital marketing, IT, or a related field.
- 5 years of experience in digital marketing and web management.
- Google Webmaster tools, Google Analytics or Google AdWords Keyword Planner certification would be advantageous.
- Strong understanding of digital marketing strategies, including SEO, social media marketing, content marketing, email marketing, and online advertising.
- Proficiency in WordPress Content Management System (CMS).
- Familiarity with user experience (UX) and user interface (UI) design principles.
- Knowledge of content strategy and SEO best practices to enhance online visibility.
- Proficiency in using digital marketing tools such as email marketing platforms, social media management tools, and marketing automation software.
- Experience managing and growing social media profiles on platforms.
- Experience with web analytics tools like Google Analytics to track website traffic, user behavior, and conversion rates.
- Proactiveness and strong communication skills.
- Ability to collaborate effectively to align digital strategies with overall business goals.
- Willingness to stay updated with the latest digital trends, tools, and technologies.
Recommendations:
- Microsoft SharePoint experience