Senior Manager: Value Propositions
Role purpose:
- The successful candidate is a customer-obsessed and commercially savvy individual that thinks strategically and executes effectively.
- Required to lead the impact assessment of market trends, activity across a diverse competitive landscape, and our business strategy, they must have the ability to translate data and insights into customer-level execution plans with ease.
- Since the businesses within the SME segment are more mature, the candidate must be a seasoned professional with extensive B2B knowledge.
- They must be able to work well independently, as part of a team, or create high-performing cross-functional teams necessary to deliver against our strategy.
Key accountabilities and decision ownership:
Market Research:
- Understand customer needs, preferences, and pain points.
- Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.).
- Gather data on market trends, competitor propositions, and industry dynamics.
Value Proposition Design:
- Based on customer insights/needs, design the proposition.
- Define benefits and advantages.
- Create unique differentiation.
Market Testing:
- Test proposition in the market with customers.
- Conduct POCs and fine-tune propositions.
- Support in market development and assist sales in selling the first few units in the market.
- GTM Design.
- Work with sales in defining channels to market.
- Collaborate with marketing in designing campaigns to drive the required demand.
- Overall responsible for the revenue and market share growth of the SME segment.
- Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts.
- Internal and external stakeholder engagement and partner management related to the growth of the segment.
Core competencies, knowledge and experience:
- Effective communication and stakeholder management.
- Must have the ability to influence and challenge decisions.
- Business acumen and data-driven.
- Analytical thinking and problem-solving.
- In-depth understanding of segmentation strategies and proposition management.
- Demonstrated ability to lead cross-functional teams.
Must have technical/professional qualifications:
- Matric.
- 3 Year Business Degree or related industry.
- Business post-graduate degree or diploma an advantage.
- 5-8 Years of experience in B2B Product Management, Client Value Management, or Segment Marketing.
- ICT or financial services experience essential.
#J-18808-Ljbffr