The role involves planning, managing, and executing all digital marketing strategies and activities
As the Digital Marketing Manager, you will be responsible for:
- Contributing to the development of strategic and integrated annual plans including situational reviews, data-rich insights and focused 12-month digital marketing plans linked to ROI
- Full ownership – creation, deployment, budget management, analysing and report on key performance indicators - of all digital assets and communications including, but not limited to, website, e-mailers, social media content, online advertising, SEM etc
- Develop and maintain digital activity toolkits including standards and assets for best practice sharing to ensure seamless experience and execution across key digital channels and markets
- Drive acquisition across the relevant platforms through targeted initiatives that connect with, recruit and retain audiences
- End to end management of websites including, but not limited to, design, content, user experience, performance, updates, maintenance and SEO
- Stay up to date with main online platforms (Facebook, Google, X, Instagram etc.) including performance, opportunities and competitor activity
- Ensure the respect of the allocated budget and propose its optimization without compromising success or premium execution
- Manage and challenge any specialist suppliers or 3rd party agencies as required to deliver and optimize all facets of the business’ online experience across channels
- Act as the in-house digital marketing champion - willing to teach the broader teams on how to best leverage digital for success
- Act as first digital point of contact for business - evaluating all proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted
- Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing
Requirements and Skills:
- Previous experience with luxury lifestyle brands, wine &/or hospitality beneficial
- Strategically minded with operational capability
- Budgeting capability
- Creative eye for all things copy and visual - but also displays a data-driven mentality with a sense of how to use insights to sharpen activity and ROI
- Entrepreneurial spirit, solution-orientation and ability to get things done amid ambiguity
- Excellent relationship skills and able to work cross-functionally with a variety of creative minds and business stakeholders
- Efficient multitasker with attention to detail and ability to prioritise workload while meeting deadlines
- Takes pride in work and demonstrates accountability
- Minimum Education Degree in Marketing, Communications or related field
- A solid understanding of the marketing, media and digital advertising landscape and up to date on the latest trends or technologies in these areas
- Minimum Work Experience - 3 years in a similar role