Paid Social Manager META and Google
Cape Town R35 000 to R45 000 pm
Role Overview:
UK-based Marketing Agency seeks a dynamic and results-oriented Paid Social Manager to take the lead in managing paid social campaigns, ensuring optimal performance, and delivering measurable results for our diverse range of clients.
Key Responsibilities:
- Campaign Management:
- Plan, execute, and optimise paid media campaigns across various platforms, with a specific focus on Meta and Google.
- Monitor campaign performance, analyse key metrics, and implement strategic adjustments to maximise ROI.
- Strategy Development:
- Collaborate with the Head of Growth and wider team to develop comprehensive paid media strategies aligned with client objectives and industry best practices.
- Stay updated on the latest trends and advancements in paid media, recommending innovative and effective strategies.
- Ad Creative and Copywriting:
- Work closely with the design team, UGC content producers, and partner agencies to develop compelling ad creatives and copy that resonate with target audiences and drive engagement.
- Budget Management:
- Effectively manage advertising budgets to ensure efficient allocation and achieve optimal results.
- Provide regular budget updates and performance reports to clients and internal stakeholders.
- Data Analysis and Reporting:
- Utilise analytics tools to generate insightful reports on campaign performance, providing actionable recommendations for continuous improvement.
- Present findings and results to clients in a clear and understandable manner.
Preferred Qualities & Experience:
- At least 4 years of experience, preferably in an agency environment.
- Wider knowledge or experience with TikTok and Pinterest campaigns, or international media management is a bonus.
- Understanding of the impact of landing pages and website conversion behavior.
- Interest in consumer goods across the luxury, food & drink, health & wellness space.
- Confident use of data and insights to inform decision-making and improve performance.
- Ability to pull insights from observation and other sources beyond spreadsheets.
- Strong verbal and written communication skills to summarise marketing performance clearly to clients.
- Self-motivated and able to work autonomously as well as part of a team.
- Natural inclination towards experimentation and improvement.
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