Community & Content Marketer

Spartan SME Finance • Other • City of Johannesburg Metropolitan Municipality, Gauteng, South Africa • $200 - $300 / year • 1h ago

Spartan Background

Explore Spartan’s culture and the impact you’d make in funding SMEs - view our Careers page.

The Fit – You & Spartan

Spartan SME Finance focuses exclusively on established SMEs - we are changing South Africa one SME at a time and need people who believe that inclusive growth can happen through helping SMEs grow. If you are looking to help us grow SMEs and build our SA - then you are the right person.

Spartan opened in 1981 and provides financing that backs entrepreneurs. This is done by adopting a structured finance approach that incorporates an intimate understanding of both the jockey (entrepreneur) and their business (SME).

We value a person with truthful candid talk, creativity, curiosity, conscientiousness, and an obsession towards holistic learning & growth.

Purpose of the Role

Our heritage and position in the SME funding landscape has made Spartan a leader, from overseeing the way in which we approach and engage our customer and showcasing our funding products and services, to positioning Spartan as national thought leader in the landscape.

Spartan has a larger CRM database of SMEs that have engaged with us at various stages (either enquiries for funding or declined or below target market or are old/current/potential clients or referral partners). This base is also growing annually.

Spartan has a specific strategy & philosophy in mind for this existing and growing database.

However, in simple terms (and for purpose of this Job Description) – it is to add value to this SME database to ultimately help grow these SMEs & Entrepreneurs and also impact Spartan’s own growth.

The ideal person must have the capacity to understand a strategy and, importantly, to create, execute & adapt plans to achieve the overall goals.

This role is best suited to a marketing specialist who understands the power of technical empathy and nurturing engagement within an SME ecosystem/community to accelerate funding opportunities for those SMEs.

We’re more effective as a team that works closely together and engages with its customers and stakeholders, face-to-face - consequently we are entirely office based (i.e. no work-from-home mode).

Job Description

As a Community & Content Marketer, you will be joining Spartan to roll out plans in a deliberate manner and innovate within our ecosystem/community. You will be responsible for ensuring the proper functioning of ecosystem/community initiatives. The ideal candidate will be expected to, but not be limited to:

Co-formulation & ideation and documentation of community/ecosystem initiatives and content
Drive collaboration initiatives within the community/ecosystem
Creation and nurturing of an engaged ecosystem & community of SMEs using Spartan’s CRM database of previous inbound enquiries
Cultivate an ecosystem/community where SMEs & Entrepreneurs can connect, share, and benefit from impactful content, tools, support services – and Spartan’s financing
Focus on understanding the community's psychographics, tailoring content and strategizing for growth via conversions
Create the customer segmentation, value proposition, marketing mix and content assets to convert the SMEs & Entrepreneurs within the ecosystem/community into new Spartan customers
Engage with the available systems & platforms for optimal results
Have experience in lead generation & conversion, as well as experience in using CRM systems to manage and track leads
Ensure a highly effective, consistent and data-driven success tracking
Have experience in data analysis and the ability to use data to inform and improve lead generation and conversion strategies
Develop and implement lead generation campaigns, tracking and analyzing lead data, and continuously improving lead generation and conversion strategies from within Spartan’s ecosystem, including CRM database of previous inbound enquiries
Meet Key Performance Indicators, including the main goal of converting a percentage of the CRM database of previous inbound enquiries into qualified leads per month that ultimately results into a quantified number of new clients per month

Minimum Requirements