We create experiences people love and actions brands need .
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out.
Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalization and relevance possible. Creativity makes it magic.
Job Description
The Job Description:
The Digital Media Planner is expected to be data-driven, insights-led, and a creative thinker, who strives to make a meaningful impact on the business.
This role demands confidence, presence, and the skills to make a meaningful impact. Starcom Planners are expected to direct, inspire, and add value at every turn.
A high level of collaboration, a willingness to teach others, and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.
Some working outside the standard working hours may be necessary.
Daily Activities:
- Creating CE’s
- Sending CE’s to clients
- Managing CE’s
- Sending CE’s to buyers for PO tracking purposes
- Drawing up media schedules
- Obtaining Media Schedule approvals from clients
- Creating Chase Lists, delivering chase lists to creative partners and Power of One partners
- Briefing campaigns into Ad Operations and compiling and delivering Proof of Life documents.
- Attend internal meetings with strategists, Ad Operations, and Traffic management
- Following up on the status of campaigns in Ad Operations
- Maintain a good relationship and understanding of Media Owner platforms
- Maintain good relationships with the campaign management and Ad Operations teams
Qualifications
Qualifications:
- Google Fundamentals of Digital Marketing
- Google Analytics
- Google Ads Video
- Google Shopping Ads
- Google Display Ads
- Google Ads Search
Experience:
- At least 3 years of digital media planning experience
Additional Information
Hard Skills:
- Able to effectively project manage
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- Advanced IT skills including Microsoft Word, best-in-class PowerPoint, Excel, Outlook, and web-based applications.
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relevant to client business
Soft Skills:
- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well – adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
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