Primary objectives and responsibilities for the Swim Manager are:
Commercial Focus- Implement the organisation's three-year growth and retention plan to drive income from the Learn to swim programme
- Understand and use KPIs to improve commercial performance of the sites pool programme
- Create competitor analysis and SWOT to influence key objectives for the programme annually
- Manage the sales targets and provide clear communication to the teams who support the sales process. Continually review net gain as the key metric.
- Implement a strong focus on customer experience through post booking calls and take responsibility for training customer-facing staff on the sites to learn to swim USP: Safer, Smarter, Stronger.
- Deliver a high quality programme driven by customer feedback and best practice utilising data provided by internal systems.
Managing the Swim Programme- Maximise pool space and timetabling to promote convenient entry points and retention.
- Ensure the highest level of customer service is adopted at all times.
- Follow and communicate procedural changes to all stakeholders on-site to ensure consistency in processes.
- Ensure the programme remains up to date and adhere to company processes and procedures.
- Maintain a comprehensive knowledge of the aquatic industry and continue personal development
- Chair at minimum 6 monthly swim teacher meetings to ensure department communication is transparent and expectations are being met.
- Identify wider participation pathways, and where commercially viable implement within the programme.
- Forge positive working relationships with the wider community which would include schools, local swim clubs and other aquatic sports.
- Develop an action plan to support recruitment and ongoing training with swimming teachers to support growth of the learn to swim programme.
- Identify positive stories and assist business development by writing case studies in promoting good practice within the organisation.
- To undertake any other duties as reasonably required by your Line Manager and other Senior Management.
Observation and Mentoring- Provide leadership as the direct line management to the team of swim teachers. For example, overseeing scheduling to ensure all shifts are covered.
- Ensuring NRASTC qualifications are up to date and staff attend training regularly.
- Be responsible for interview, induction and training for new swim teachers.
- Regularly be on the poolside to observe the quality of the programme and provide feedback.
- Ensure Safer, Smarter, and Stronger outcomes are delivered appropriately, and the swim teacher teaches the internal schemes of work provided.
- Ensure training records are maintained for all line management employees including safeguarding and GDPR.
Marketing- Develop and maintain a monthly marketing plan to include inreach, outreach and social media activities to support the learn to swim programme.
- Recognising positive stories and opportunities to create good content.
- Understand when a marketing campaign is needed to promote and sell more spaces and bring it to the Centre/ Contract managers attention.
- Provide regular updates to swimmers via social media and direct routes.
- Understanding both the companies and the site-specific USP and capitalise upon these.
- Regularly collect and use customer feedback to enhance the quality of the programme.
- Ensure that in centre branding meets the company requirements in terms of both tone and quality.
Communication- Attend regular regional or national swim manager meetings
- Attend regular managers meetings with all departments within the site
- Working as a team and using appropriate communication methods for all stakeholders
- Positively dealing with all staff conflict
- Work with the Head of Aquatics as an indirect report to achieve commercial targets, implement departmental strategies and adhere to processes and procedures.
