Job Description
What does a Creative Leader do? They oversee the creative vision and direction to support the marketing strategy. The role combines creative vision, strategic thinking, and leadership skills to drive innovation and growth as well as a motivated team to deliver business KPI's.
Responsibilities
Leadership and Management
- Develop and implement creative strategies to align with business objectives.
- Conceive and implement concepts, guidelines, and strategies for various creative projects and oversee them to completion by the creative team.
- Coach, guide, and support the creative team to deliver creative campaigns and projects to align with brief objectives and to utilize the talents in the team effectively.
- Encourage collaboration and knowledge sharing across the marketing team.
- Lead brainstorming and creative sessions/workshops with the team to deliver campaigns that drive differentiation and innovation.
- Support the personal development and performance enablement of each member of the team including Creative Heads, Art Direction Leads, Senior and Mid Designers, Copywriters, and Videographers.
- Monitor results of team concepts and provide feedback for future consideration.
- Responsible for growing talent in the team and hiring new associates ensuring their competency meets job requirements.
- Manage and drive the team by setting clear expectations, exhibiting the culture and values of the business, and achieving/exceeding KPI's.
- Identify and drive training needs for the team, coaching and development with a key focus on talent management, performance management, and succession planning.
- Create a team culture that is responsive and professional when meeting deadlines and providing a business-focused service to internal/external customers.
Vision and Strategy:
- Define the creative vision and strategy to achieve the business and marketing objectives for each season.
- Stay ahead of industry trends and emerging technologies to appeal relevantly to the target audience of the business.
- Create campaigns and strategies that align with the brand identity of the business and create a cohesive direction for the creative projects.
Creative Direction
- Review the creative concepts across the team and give feedback to ensure consistency and quality of all creative projects/campaigns.
- Oversee the development of creative concepts and ideas, providing clarity to the team on the project direction.
- Collaborate closely with the brand leader and the brand team, as well as the Production Leader and production team, to ensure clarity on project objectives, deliverables, timing, and budgets.
Resource Management
- Ensure efficient use of budgets and resources that enable us to achieve business goals.
- Oversee project timelines and deliverables, working closely with the Production team on timing and resource allocation across the creative team.
- Ensure effective communication with all stakeholders.
- Develop and implement processes and workflows.
- Oversee the management of creative projects from concept to delivery, ensuring projects are approved by you before presenting.
- Ensure all shoots achieve the brand pitch of each sub-brand and stay within budgets.
Innovation and Growth
- Drive innovation and experimentation.
- Identify new business opportunities and partnerships that will support marketing objectives.
- Stay up to date with industry developments and best practices.
Presentation
- Represent the creative team in internal and external meetings, including creative reviews, brand reviews, and management presentations.
- Build and maintain relationships with external partners to enable creative.
- Communicate creative vision and strategy to stakeholders.
- Present creative concepts convincingly and effectively communicate with all parties for clarity of concept and workflow.
Qualifications
- Degree in Marketing or Design.
- 10+ years’ experience in Creative Leadership.
- Leadership and development skills, marketing strategy, research interpretation, creative concepts to deliver objectives, keeping abreast of developments within social and digital marketing, analytical ability; fashion retail experience would be an advantage.
Understanding of retail, marketing processes, merchant processes, and E-commerce business.
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