Senior Paid Media Specialist with Leadership Expertise
Job Title: Senior Paid Media Specialist with Leadership Expertise
Location: Remote
Type: Full-Time
Job Summary:
We are seeking a Senior Paid Media Specialist with exceptional leadership skills and a proven track record in creating, managing, and optimizing multi-channel marketing campaigns. The ideal candidate is a self-starter who thrives in a fast-paced environment, excels at strategic thinking, and can balance hands-on execution with team leadership. This individual will play a pivotal role in driving client success by designing, implementing, and iterating on paid media strategies while managing client relationships and leading supporting team members.
Responsibilities:
- Develop, execute, and optimize comprehensive multi-channel marketing campaigns across Meta , Google , and other platforms such as Tiktok.
- Ideate and implement A/B testing strategies to continually improve campaign performance using AI tools for data analysis and insight generation.
- Build and maintain landing pages optimized for conversions, with a focus on performance.
- Take complete ownership of projects from ideation to delivery, ensuring alignment with client objectives.
Client Relationship Management:
- Act as the primary point of contact for clients, understanding their business needs, goals, and challenges.
- Communicate campaign progress, results, and actionable insights through regular updates and professional meetings.
- Offer persuasive recommendations to upsell services/products that benefit clients’ objectives.
- Lead, guide, and inspire supporting team members to execute campaigns effectively.
- Translate client requirements into actionable tasks for the team, ensuring clarity and precision.
- Foster a culture of proactive problem-solving and continuous improvement.
Content Creation & Copywriting:
- Write and proofread high-converting ad copy for direct and organic campaigns, ensuring alignment with brand messaging and goals.
- Use established copywriting frameworks to craft compelling and engaging content for all platforms.
- Build and manage the content machine driving the overall strategy, ensuring consistent delivery.
Technical Expertise & Tools:
- Utilize GoHighLevel for campaign automation, CRM, and reporting.
- Work with tools like Klaviyo for email marketing to enhance multi-channel effectiveness.
- Leverage analytics platforms to monitor performance and provide actionable insights.
Qualifications, Experience & Skills:
- 5+ years of experience in paid media marketing, with expertise in Meta and Google Ads.
- Strong understanding of landing page design and optimization for lead generation and conversion.
- Proven leadership abilities to guide teams and manage multiple projects simultaneously.
- Proficiency in GoHighLevel is essential.
- Excellent copywriting skills with a strong grasp of frameworks and persuasive techniques.
- Experience with Klaviyo and email marketing platforms (bonus).
- Ability to thrive in a fast-paced environment , managing multiple priorities and stakeholders.
Personal Attributes:
- Exceptional communication skills – both written and verbal.
- Highly proactive, able to identify opportunities and solve problems independently.
- Strong organizational skills with a focus on delivering results on time.
- Persuasive and reassuring, with the ability to instill confidence in clients and stakeholders.
What We Offer:
- Flexible working arrangements.
- Opportunity to work with a dynamic and supportive team.
- Career growth in a fast-evolving industry.
- Access to cutting-edge tools and resources to drive campaign success.
How to Apply:
Submit your CV, portfolio, and a cover letter detailing your experience in paid media and leadership to . Include examples of campaigns you have successfully ideated, executed, and optimized, highlighting your role and the results achieved.
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