Digital Marketing Coordinator - Cape Town, Southern Suburbs
A well-established Inbound Tour operator is looking for a Digital Marketing & Design Coordinator to support and assist the Product and Marketing Director and to help manage all Digital Marketing and communication concerns. Our client is solely a B2B organization, so someone with this understanding is important.
Please note this is a mid-level position.
Required Skills:
- Adobe Illustrator
- Advertising
- Copy Editing
- Copywriting
- Design
- Marketing
- Photoshop
- Social Media Marketing
- Mailchimp
Duties & Responsibilities
1. Content creation & copy editing:
- Writing, reviewing, editing, and updating all marketing content
- Design of promotional materials
- Bring creativity and inspiration to propose future content
2. Digital:
- Prepare well-structured drafts using digital publishing platforms
- Schedule content in line with global engagement strategies
- Conduct keyword research and use SEO guidelines to optimize content
- Using social media to engage consumers, respond to questions or complaints, and promote company initiatives
- Monitoring social media and company website metrics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g., conversion and bounce rates)
- Develop creative and engaging social media content
- Manage the day-to-day handling of all social media channels
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