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Key Responsibilities:
- Identifying Market Opportunities: Recognizing gaps in the company's operating environment where its services can be expanded and improved.
- Evaluating Market Costing: Benchmarking to align company budget estimates to actual market costs.
- Understanding Client Behavior: Gaining insights into client preferences, engagement with the company, and decision-making processes.
- Evaluating Marketing Strategies: Measuring the effectiveness of campaigns and strategies to optimize marketing efforts and budget allocation.
- Forecasting Market Trends: Predicting future market trends to stay ahead of the curve and make proactive business decisions.
- Improving Service Delivery: Using market research to inform the development of new services or the improvement of existing ones to better meet client needs.
- Setting Realistic Targets: Establishing achievable goals for growth and client service based on market research findings.
- Risk Mitigation: Identifying potential risks in the company's operating environment and developing strategies to mitigate them.
- Supporting Company Strategy: Providing a solid foundation of market knowledge to support overall business strategy and long-term planning.
- Enhancing Client Experience: Using feedback and insights from market research to enhance the customer experience.
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