Job Description
Position Summary:
The Marketing Executive supports the development and execution of marketing strategies to enhance the visibility, reputation, and sales performance of a beauty brand. Working across a brand portfolio, this role spans the UK, Europe, and other EMEA markets. The Marketing Executive collaborates with cross-functional teams to deliver innovative and consumer-centric campaigns that align with the brand's vision and objectives.
Key Responsibilities
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Brand Management
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Collaborate with the Senior Marketing Executive to develop strategic marketing plans aligned with business objectives and growth targets.
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Plan and implement multi-channel marketing campaigns, including digital, social media, influencer, print, and retail activations.
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Develop and schedule content for social media platforms, ensuring alignment with the brand’s tone and aesthetics.
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Manage influencer and UGC (user-generated content) marketing programmes, building partnerships to amplify brand reach and engagement.
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Support PR initiatives, including press releases, media relations, and event planning.
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Ensure consistent branding and messaging across all touchpoints.
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Liaise with HQ brand teams and external agencies to produce high-quality marketing materials.
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Monitor and share market trends, competitor activities, and consumer preferences in the UK and EMEA beauty sectors with the cross-functional team.
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Provide data-driven recommendations to enhance marketing strategies.
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Product & Trade marketing
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Plan and execute product launches, promotions, and seasonal campaigns, ensuring alignment with trade marketing strategies.
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Monitor inventory levels and collaborate with supply chain teams to meet promotional and campaign requirements.
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Develop and implement trade marketing initiatives, including retail promotions, merchandising, and point-of-sale (POS) displays, to drive sales and enhance brand presence in stores.
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Provide tools and resources for retail teams, such as product information packs, training materials, display guides, and in-store activation kits.
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Collaborate with sales teams and retail partners to align marketing activities with business goals and optimise results.
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Analyse the performance of product and trade marketing activities, offering data-driven recommendations for continuous improvement.
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Digital & E-commerce Support
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Manage website updates, including product pages, promotions, and SEO optimisation.
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Track and analyse website traffic, social media engagement, and campaign performance.
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Collaborate with the e-commerce team to optimise product listings and drive conversions.
Key Skills & Qualifications
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Experience: 2–3 years in marketing, preferably in beauty, lifestyle, or FMCG sectors.
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Demonstrated ability to interpret complex data and translate insights into actionable strategies.
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Strong understanding of the UK and European beauty markets and consumer trends.
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Proficiency in digital marketing platforms (e.g., Meta, Google Ads) and data analysis tools.
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Experience in influencer marketing and utilising user-generated content (UGC) to boost engagement.
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Knowledge of e-commerce platforms like Shopify or Amazon and SEO best practices is a plus.
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Excellent project management and organisational skills to manage multiple priorities in a fast-paced environment.
Personal Attributes
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Strategic thinker with a data-driven approach to problem-solving.
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Highly organised, detail-oriented, and results-driven.
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Strong communication and interpersonal skills to collaborate effectively across teams.
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Passion for beauty, consumer trends, and innovation in a dynamic industry.
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Adaptable, proactive, and eager to learn and innovate
