Content Marketing Manager (m/w/d)

sedApta GmbH • Other • Gießen • 11h ago

sedApta GmbH ist ein mittelständisches Unternehmen im Bereich IT & Internet mit Fokus auf die Optimierung von Produktionsprozessen. Wir bieten unseren Kunden innovative Lösungen im Bereich Digitalisierung und Automatisierung von Fertigungsprozessen. Unsere Expertise reicht von der Softwareentwicklung und Systemintegration bis hin zur Beratung und Schulung von Kunden. Unsere Kunden stammen aus verschiedenen Branchen, wie z.B. Automobil, Maschinenbau, Elektronik und Logistik. Dabei legen wir großen Wert auf Kundenzufriedenheit und schaffen durch unsere Lösungen einen Mehrwert für unsere Kunden.

Als Content Marketing Manager bei uns hast Du die Möglichkeit, unsere Marke und unsere Produkte zu fördern. Du bist verantwortlich für die Erstellung von Content-Strategien, die Erstellung von Texten und Bildern sowie die Verbreitung von Inhalten in verschiedenen Kanälen. Bei uns erhältst Du die Möglichkeit, in einem dynamischen und innovativen Umfeld zu arbeiten und das Wachstum des Unternehmens aktiv mitzugestalten.

Coordination between regions and business unit functions to localize global and local content, ensuring brand consistency.

· Supervising and executing translation tasks to manage content creation.

· Managing the localization of global content to ensure alignment with local customer insights and regional specifics.

· Creating new localized content such as PR materials, customer success stories, and thought leadership articles that highlight the brand's expertise.

· Aligning with Performance Marketing to manage the publication and promotion of content across relevant channels such as websites, social media, email, and paid campaigns.

· Ensuring all content is truly localized and optimized for search engines, conducting keyword research, and integrating SEO best practices to boost organic traffic and improve rankings.

· Supporting content creation for performance marketing campaigns, including writing copy for ads, landing pages, and email sequences to drive conversions.

· Leading analysis and reporting on content performance, providing data-driven recommendations to optimize the content strategy.

· Developing a content calendar for organic posts on LinkedIn and websites, reporting on performance, and supporting employees with post-as-a-service for thought leadership.

Bachelor's degree in Marketing, Communications, or a related field.

· Proven experience (5+ years) in content marketing or digital advertising, with a strong track record of delivering successful campaigns.

· Ability to craft compelling customer success stories that highlight the product's impact on real users, as well as a deep understanding of SEP and how to optimize content for both local relevance and search visibility.

· Skilled in creating content that positions the brand as an industry leader, addressing key topics and trends relevant to the local market.

· Proficiency in design and video editing software (e.g. Canva, Adobe Creative Suite) to create visually engaging content.

· In-depth understanding of the product and its features, enabling the creation of highly technical yet accessible content that communicates the product's value and solves customer pain points.

· Proficient in using CMS platforms, Google Analytics, SEMrush, or other tools to create and track content performance.

· Excellent written communication skills in both German and English, with the ability to craft clear, persuasive, and engaging content that resonates with local audiences.

· Skilled in articulating industry insights, trends, and product knowledge to position the company as a trusted authority.

· Deep understanding in local cultures and nuances to ensure content is relevant, respectful, and impactful in the target market.

· Ability to adapt content strategies based on market needs and feedback, while creatively finding new ways to engage to local audience.

· A customer-first mindset, creating content that addresses the challenges and needs of the local audience while showcasing the product's value.

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