Purpose of Role: Establishing and maintaining a constructive relationship between the service provider and the customer based on understanding the customer and their business drivers Identifying changes to the customer environment and technology trends that could potentially impact the type, level or utilization of services provided Establishing and articulating business requirements for new services or changes to existing services Mediating in cases where there are conflicting requirements for services from different business units Ensuring that the current and future service level requirements (service warranty) of customers are identified, understood