SEO Content Specialist
Working Hours: 2pm till 10pm
Remote, Cape Town
R25,000 - R38,000 per month
THE COMPANY
US Based Company specializing in helping businesses grow through tailored digital marketing strategies, a diverse portfolio of clients, offering services like SEO, content marketing, Google Ads management, and HubSpot CRM optimization seeks an SEO Content Specialist with a focus on customer experience, innovation, and measurable impact.
THE ROLE
We are seeking a detail-oriented SEO Content Specialist to join our team as a virtual assistant. In this role, you'll craft engaging, SEO-optimized blog posts and support account managers in implementing effective SEO strategies.
By combining your writing skills and keyword research expertise, you'll play a vital role in ensuring our clients' content drives measurable results.
WHAT YOU'LL DO
- SEO Blog Writing : Create high-quality, engaging, and SEO-optimized blog posts aligned with client goals.
- Keyword Research Assistance : Conduct detailed keyword research to provide account managers with actionable insights.
- Content Optimization : Support account managers by ensuring all content aligns with SEO best practices and target keywords.
- CMS Work : Upload and optimize content across CMS platforms, including WordPress, Kajabi, Squarespace, and Webflow .
- Collaboration : Work seamlessly with account managers using tools like HubSpot, Slack, and Monday.com to streamline workflows.
- Performance Monitoring : Assist in tracking blog performance using tools like Google Analytics, identifying areas for optimization.
WHAT YOU BRING
- Proven experience in SEO content creation (please provide samples).
- Strong writing and editing skills, with attention to detail.
- Familiarity with keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner.
- Proficiency with HubSpot, Slack, and Monday.com , as well as familiarity with CMS platforms like WordPress, Kajabi, Squarespace, and Webflow (preferred).
- Ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.
- Excellent communication skills for collaborating remotely with a global team.
Academic Qualification
- Bachelor's Degree (preferred but not always required):
- Fields: Marketing , Journalism , Communications , English , or Digital Marketing .
- Alternatively, a Diploma in Digital Marketing, Copywriting, or a related field could suffice, especially with relevant experience.
Professional Certifications (Optional but Highly Beneficial):
- SEO-Specific Certifications :
- Google Analytics Certification
- Google Search Console Certification
- HubSpot Content Marketing Certification
- SEMrush or Ahrefs Academy Certification
- Yoast SEO for WordPress Certification
Content Marketing Certifications :
- Content Marketing Institute Certification
- HubSpot Academy Content Marketing Certificate
CMS and Web Tools Proficiency :
- WordPress Certification (available online)
- Kajabi, Squarespace, or Webflow-specific training (if available)
Project Management Tools Familiarity :
- Certifications or training in Monday.com, Slack, or HubSpot can be an advantage.
Skills and Experience
SEO and Writing Experience : Proven track record of SEO content creation is critical, demonstrated through a portfolio of blog posts or writing samples.
Keyword Research Tools : Practical knowledge of tools like SEMrush, Ahrefs, and Google Keyword Planner is essential.
CMS Platforms : Demonstrated experience working with platforms like WordPress, Kajabi, Squarespace, and Webflow.
Digital Marketing Strategy Knowledge : Familiarity with SEO best practices, content optimization, and performance tracking.
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