Position Overview
As a Sales Representative, you'll play a pivotal role in driving revenue by showcasing the venue as the ideal location for events. Your primary responsibilities will include converting enquiries into leads, upselling events, and managing client relationships from initial contact to post-event follow-ups. You will be an ambassador for our brand, ensuring that every client interaction reflects and reinforces our positive image.
Key Responsibilities
- Collaborate with the sales manager and team to implement sales strategies aimed at revenue growth and business development.
- Work with your team to meet and exceed the annual budget set by senior management.
- Achieve and surpass individual sales targets established during quarterly meetings.
- Adhere to sales procedures, responding to all quotations and leads within a two-hour window.
- Maintain and nurture a portfolio of existing clients to encourage repeat and new business.
- Proactively follow up on enquiries and bookings to maximise conversion rates and meticulously track and address any lost business.
- Manage client information using the Rendezvous System, ensuring data is current and accurate.
- Prepare and deliver comprehensive event details to the operations team within designated timeframes.
- Represent the venue at trade fairs and exhibitions as required.
- Participate in FAM trips, site inspections, and client entertainment activities.
- Actively engage in daily and quarterly sales meetings.
- Conduct cold and warm calls to explore new and lapsed client opportunities.
- Schedule and conduct regular client site visits and planning meetings.
- Stay informed about the pricing structure and leverage opportunities during peak and off-peak periods.
- Stay updated on key competitors, assessing their strengths and weaknesses compared to the venue.
- Identify and capitalize on up-selling opportunities to boost sales.
- Stay abreast of market trends and adjust strategies to align with industry changes.
Required Experience
- A minimum of two years' experience in a similar sales role.
- Proven ability to meet and exceed personal sales targets.
- In-depth knowledge of the event industry.
- Strong client relationship management skills.
- A proactive sales approach and mindset.
